Tuesday, 02 January 2024 12:17 GMT

The Crave Gets Crispy: White Castle Debuts New Chicken Slider


(MENAFN- PR Newswire) Made with tender, juicy all-white meat chicken, coated in a crispy buttermilk breading and drizzled with White Castle's flavorful new honeycomb mustard sauce, the Crispy Chicken Slider is sandwiched between the brand's signature pillowy soft buns. For just 20¢ more, customers can upgrade to the Deluxe Crispy Chicken Slider, dressed to impress with American cheese, fresh lettuce, tomato and the new honeycomb mustard sauce.

"This isn't just an update - it's an upgrade," said Jamie Richardson, vice president at White Castle. "We've listened to our Cravers, and our culinary team has over delivered. They have crafted a chicken Slider that elevates our Crave quotient and will have customers clamoring for more. And all for a price that's a great value."

While the Crispy Chicken Slider brings a bigger bite and irresistible flavor, it is priced 10¢ less than the previous version - proving once again that White Castle always leads with taste and value.

Craver Nation Members Score Big

To celebrate the launch, White Castle is inviting fans to sink their teeth into an exclusive $5 Crispy Chicken Combo, available only in the Craver Nation Rewards TM program. The combo includes two Crispy Chicken Sliders, a small fry and a small soft drink - all for just five bucks.

"Craver Nation is our way of rewarding loyalty with real savings," Richardson said. "This combo lets our members try the new Slider and taste just how good value can be."

Craver Nation Rewards is free to join. Customers need only to download the White Castle app and register to enjoy immediate savings.

Crave Summer, Crave Chicken, Crave Castle

To keep the summer vibes going, White Castle is also dropping limited-edition "Crispy Chicken Summer" swag, available at HouseOfCrave. Available branded merchandise for the ultimate slider fan includes a beach towel, hat, keychain and sticker sheet.

"We always aim to bring the fun with the flavor," said Richardson. "This summer, we're delivering both - in the Castle and at your doorstep."

About White Castle®

White Castle, America's first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine's "Most Influential Burger of All Time" (2014, The Original Slider®) and Thrillist's "Best Plant-Based Fast-Food Burger" (2019, ImpossibleTM Slider). In 2021, Fast Company named the fast-food pioneer one of the "10 Most Innovative Dining Companies." White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® CertificationTM for an extraordinary four consecutive years spanning 2021–2024. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDSTM loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle .

SOURCE White Castle

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