Casio And Barbietm Collaborate On Limited Edition G-SHOCK Watch

(MENAFN- The Arabian Post) Arabian Post Staff -Dubai

Casio Computer Co., Ltd. has unveiled a new addition to its G-SHOCK line: a limited edition watch designed in collaboration with the iconic BarbieTM brand. This partnership brings together G-SHOCK's renowned durability and Barbie's signature style, resulting in a timepiece that celebrates both toughness and fashion.

The new model, GMA-S110BE, is based on Casio's GMA-S110 series, known for its combination analog-digital display and robust features. This collaboration introduces a vibrant pink aesthetic, reflecting Barbie's classic color palette. Each component of the watch showcases varying shades of pink, creating a layered and dynamic visual effect. The BarbieTM logo is prominently displayed at the 3 o'clock position on the watch face, and a heart motif adorns the inset dial at 9 o'clock. Additionally, the band and case back feature depictions of Barbie's silhouette, adding to the thematic design.

Maintaining G-SHOCK's commitment to resilience, the watch boasts shock resistance and 200-meter water resistance, ensuring it can withstand rigorous activities. Other functionalities include a double LED Super Illuminator light, five daily alarms, a 1/100-second stopwatch, and a countdown timer. These features make the watch both stylish and practical for daily use.

The GMA-S110BE is priced at $170 and became available for purchase on March 13, 2025. Interested customers can find it at select retailers, G-SHOCK's official website, and the G-SHOCK Soho store. The watch comes packaged in special edition packaging inspired by classic BarbieTM doll boxes, enhancing its appeal to collectors and fans alike.

BarbieTM, introduced in 1959, has long been a symbol of empowerment and self-discovery for generations. This collaboration with G-SHOCK aligns with both brands' dedication to inspiring individuals to explore their limitless potential. By merging Barbie's timeless charm with G-SHOCK's rugged design, the GMA-S110BE offers a unique accessory that embodies both elegance and strength.

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The release of this collaborative watch is part of a broader trend in 2025, where pink-themed timepieces have gained popularity. Other brands, such as Oris and Bremont, have also introduced pink models, reflecting a resurgence of interest in vibrant and bold colors within the watch industry. This trend underscores a shift towards more expressive and personalized accessories, catering to diverse consumer preferences.

Casio's strategic partnership with BarbieTM not only broadens its product offerings but also taps into Barbie's cross-generational appeal. According to Danielle Thom, curator of the Design Museum's Barbie exhibition, Barbie's enduring presence since 1959 has made her a valuable collaborator. She notes that Barbie is associated with qualities like femininity, accessible glamour, empowerment, and friendship, attributes that resonate with a wide audience. Collaborations with such an iconic brand allow companies like Casio to infuse these positive associations into their products.

The GMA-S110BE exemplifies how collaborations can result in innovative products that blend the strengths of both brands. For Casio, this means integrating G-SHOCK's technical excellence with Barbie's cultural significance. The watch's design elements, from the monochromatic pink tones to the subtle branding details, reflect a thoughtful fusion of form and function.

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