Abu Dhabi Investment Office, Mastercard cooperate to drive economic growth in emirate
Date
12/12/2024 6:13:51 AM
(MENAFN) The Abu Dhabi investment Office (ADIO) and Mastercard have launched the Abu Dhabi Digital Partnership Initiative to drive economic growth in the emirate and enhance government services using Mastercard’s payment infrastructure. The initiative was unveiled during Abu Dhabi Finance Week as part of Mastercard’s Digital Cities Partnership Program, which supports innovation, productivity, and economic development through unique collaboration frameworks.
The initiative focuses on leveraging advanced financial technologies to digitize government payment systems and foster the growth of small and medium-sized enterprises (SMEs) and emerging fintech companies within Hub71, Abu Dhabi’s global technology ecosystem. This digital transformation is expected to create new opportunities and streamline financial operations in the emirate.
ADIO will work with Mastercard to develop specialized digital financial solutions tailored to the needs of both government and private entities in Abu Dhabi. This collaboration aims to address local challenges and support the emirate’s vision for a digitally advanced economy.
As part of the initiative, prepaid cards designed to serve Abu Dhabi’s growing travel and resident population will be introduced. Additionally, the integration with Mastercard’s Priceless platform will provide Abu Dhabi with dedicated marketing channels, a custom website, and access to Mastercard’s global network. These efforts will promote the emirate’s tourist attractions, including hotels, museums, and entertainment events, to a global audience.
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