Internet Of Things (Iot) In Retail Market 2024: Trends, Innovations, And Key Players
|
Report Attribute |
Specifications |
|
Market Size Value In 2023 |
USD 57.8 Bn |
|
Revenue Forecast In 2031 |
USD 464.9 Bn |
|
Growth Rate CAGR |
CAGR of 30.1% from 2024 to 2031 |
|
Quantitative Units |
Representation of revenue in US$ Bn and CAGR from 2024 to 2031 |
|
Historic Year |
2019 to 2023 |
|
Forecast Year |
2024-2031 |
|
Report Coverage |
The forecast of revenue, the position of the company, the competitive market structure, growth prospects, and trends |
|
Segments Covered |
By Components, Technology, Deployment, And Application |
|
Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
|
Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico; France; Italy; Spain; South East Asia; South Korea |
Market Dynamics:
Drivers-
The growth of the Internet of Things (IoT) in the retail market is driven by several key factors. These include the increasing demand for enhanced customer experiences and the need for efficient inventory management. IoT technology enables retailers to gather real-time data on consumer preferences and behaviour, allowing for personalized marketing strategies. Additionally, IoT solutions improve supply chain visibility and operational efficiency, reducing costs and increasing productivity. The rise in the knowledge and adoption of smart devices and advancements in IoT technology further propel market growth. Furthermore, the integration of IoT with emerging technologies such as machine learning & artificial intelligence enhances decision-making processes and predictive analytics in retail operations.
Challenges :
The retail market faces numerous hurdles when it comes to executing the Internet of Things (IoT). A significant obstacle is in ensuring the security and privacy of data. As IoT devices collect wide range of data, protecting this data from breaches and ensuring customer privacy becomes increasingly difficult. Another challenge is the integration of IoT systems with existing retail infrastructures. Retailers often face compatibility issues and the need for substantial investments in upgrading their technology. Additionally, the complexity of managing and maintaining a network of interconnected devices can be overwhelming, requiring specialized skills and knowledge. Furthermore, the rapid pace of technological improvements means that retailers must continuously adapt to stay competitive, which can be both costly and resource-intensive.
Regional Trends:
The North American Internet of Things in the retail market is expected to register a major market share. This growth is attributed to the integration of in-store as well as digital operations in the retail sector, with technologies like RFID tags and smart shelves enabling retailers to manage inventory efficiently and enhance the shopping experience. The Asia Pacific (APAC) region is predicted to be the fastest-growing market, with a remarkable CAGR projected from 2024 to 2031. This rapid and continuous growth is driven by increasing internet penetration, smartphone usage, and e-commerce activities. This digital shift fosters an environment conducive to adopting digital avatars in customer interactions, marketing strategies, and virtual experiences.
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Recent Developments:
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In January 2024, IBM Corporation partnered with SAP SE to create solutions aimed at helping clients in the consumer-packaged goods and retail sectors optimize their supply chain, finance operations, sales, and services through the use of generative AI.
In December 2023, HCL Technologies (HCL) established a partnership with SAP to develop and provide IoT solutions and services that are relevant to various industries. HCL Technologies will bundle pertinent SAP software with services and hardware to expedite and streamline the fragmented and intricate solution stack that organizations encounter when implementing Industry 4.0 transformations.
Segmentation of Internet of Things in Retail Market-
By Component
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Hardware
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Beacons
RFID Tags
Sensors
Wearables
Platform
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Connectivity Management
Application Management
Device Management
Services
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Professional Services
Managed Services
By Technology
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Bluetooth Low Energy
Near Field Communication
Zigbee
Others
By Deployment
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On-premise
Cloud
By Application
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Operations Management
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Inventory Management
Supply Chain Automation
Workforce Management
Security & Safety
Customer Management
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Smart Vending Machine
Smart Shelves
Queue Management
Automated Checkout
Asset Management
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Asset Tracking
Predictive Maintenance
Advertising and Marketing
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Smart Digital Signage
Geomarketing
Others
By Region-
North America-
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The US
Canada
Mexico
Europe-
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Germany
The UK
France
Italy
Spain
Rest of Europe
Asia-Pacific-
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China
Japan
India
South Korea
South East Asia
Rest of Asia Pacific
Latin America-
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Brazil
Argentina
Rest of Latin America
Middle East & Africa-
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GCC Countries
South Africa
Rest of Middle East and Africa
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About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
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