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Artisanal Mezcal to be the New Crafting Tradition across Japan, Korea, the USA, Germany, the United Kingdom, and 30+ Countries as Millennials' Thirst for Exotic Beverages Spurs! Read More in FMI's Study.
Growing urbanization and rising health awareness in the United States are driving premium mezcal sales, with the market expected to grow at a 7.4% CAGR through 2034. Festivals and tastings are boosting consumer interest in handmade spirits, enhancing demand for premium mezcal brands.
NEWARK, Del., Aug. 5, 2024 /PRNewswire/ --
According to Future Market Insights (FMI), the global mezcal market demand
is estimated to reach a valuation of
USD 635 million
by 2024. Over the forecast period, sales are poised to increase at a CAGR of
14.2% . The global industry is estimated to reach
USD 1,536 million
by 2034.
Increasing consumer demand for premium versions of mezcal is a key factor surging mezcal sales. Rising disposable income and urbanization allow consumers to pay premium prices for quality products, augmenting demand for mezcal in the market.
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Growing demand and availability of new flavors in mezcal, such as grapefruit, are expected to fuel market growth .
Mezcal is gaining traction worldwide as more people become familiar with its distinctive taste and strong alcohol content.
The popularity of non-alcoholic drinks is on the rise. Mezcal manufacturers have begun to provide alcohol-free mezcal cocktails to customers. This trend is likely to push growth in the industry.
Technological improvements have made it possible to produce extracts and spirits sustainably. To lower extraction and production costs, leading vendors and manufacturers are working on new products and technologies. Companies are set to improve product traceability by utilizing cutting-edge technology that considerably increases the efficacy and efficiency of supply chains.
Top Trends Pushing Demand for Mezcal across the Globe
Sales of
Mezcal Liquor to Elevate amid Demand for Unique Spirits among Millennials
One of the main factors anticipated to fuel mezcal industry expansion during the forecast period is increased demand for premium alcoholic beverages. High demand for nutrient-rich foods and beverages with a focus on flavor and quality as a result of health consciousness is projected to drive mezcal demand.
Businesses are producing unique goods with few processed ingredients. They are using numerous natural ingredient combinations in order to meet the rising demand for healthy, sustainable foods. Thirst of millennials for unique spirits is another factor that would boost sales of high-quality beverages such as mezcal.
Key Takeaways from the Mezcal Market Study
The global mezcal industry is estimated to reach
USD 1,536 million
by 2034.
Over the forecast period, sales of mezcal
are poised to increase at a CAGR of
14.2% .
China's mezcal market is expected to surge at
10.2%
through 2034.
The 100% tequila segment is anticipated to reach
USD 860 million
by 2034 based on concentration.
Based on region, Germany is projected to rise at
8.6%
CAGR through 2034.
"The emergence of cocktail culture, along with producers' efforts to modernize the marketplace by giving spirits to customers with better access and more options, is likely to accelerate market growth. Furthermore, as demand for mezcal grows, leading companies are reporting considerable revenue growth by giving consumers a variety of unique tastes to satisfy their shifting preferences,"-
- Nandini Roy Choudhury , Client Partner at Future Market Insights
Competitive Landscape
Due to rising consumer demand for mezcal, several leading manufacturers focus on offering it at the best possible pricing. Key manufacturers are using integrated production methods to increase their market share and manufacturing capacity while expanding their industrial footprints. Bacardi Limited, Familia Camarena Tequila, Craft Distiller, Destileria Tlacolula, Diageo Plc., Don Julio, A., and El Silencio Holdings Inc. are the leading players in the market.
For instance,
In 2023,
Don Julio launched an impressive range of aged tequila and premium mezcals, including Añejo Clásico, Paloma Negra, and Espadín.
In September 2023 , Bacardi Limited acquired the leading mezcal brand, ILEGAL Mezcal®, to expand the existing business in the United States.
In April 2023,
El Rayo partnered with Sainsbury's to secure a supermarket listing.
In June 2023,
Charter Brands expanded its portfolio of agave spirits. The company added Cuentacuentos Mezcal and Tso'ok Rum to its portfolio.
Key Companies Profiled
Bacardi Limited
Familia Camarena Tequila
Craft Distiller
Destileria Tlacolula
Diageo Plc.
Don Julio
A.
El Silencio Holdings INC.
Fidencio
Desolas
Drink Moday Inc.
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Get Valuable Insights into the Mezcal
Market
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the mezcal
market, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study divulges compelling insights on the mezcal
market based on product type (joven, reposado, and anejo), concentration (100% tequila and mixed tequila), and regions.
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
Explore FMI's related ongoing Coverage in Food and Beverage
Domain:
The premium alcoholic beverage market value
is boozed to be worth USD 430.38 billion in 2024. By 2034, the market valuation is stated to reach its all-time high of USD 1,032.38 billion, covering a CAGR of 9.10% through 2034.
Global adaptogen drink sales
are set to be valued at USD 1,228.2 million by 2024. The market is projected to reach USD 2,416.8 million by 2034, growing at a CAGR of 6.4% over the assessment period 2024 to 2034.
The tonic wine sales
forecast remains positive and is expected to reach a valuation of USD 3,373.2 million globally by 2033.
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is estimated at USD 32.7 billion in 2023 and is projected to reach USD 62.7 billion by 2033.
India's alcohol industry size
is estimated to reach USD 55,840.0 million in 2024. Sales of alcoholic beverages in the nation will likely rise at 7.2% CAGR throughout the assessment period, totaling USD 112,338.9 million by 2034.
The Alcohol Dehydrogenase Enzymes market demand
is valued at USD 695.8 Million in 2022 and is projected to grow at a CAGR of 6.5% during the forecast period, to reach a value of USD 1,302.0 Million by 2032.
The market for Alcohol Ingredients
is anticipated to expand at a CAGR of 5.8% over the forecasted time period.
The
maltodextrin market
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The cocktail syrup market value
is capturing a valuation of USD 5.38 billion in 2023 and is predicted to reach USD 7.59 billion by 2033. The market is registering a CAGR of 3.5% during the forecast period.
The RTD canned cocktail market size
is expected to thrive at a 6% CAGR from 2023 to 2033. According to projections, the RTD canned cocktail market is estimated to increase from USD 18.822 billion in 2023 to USD 33.247 billion by 2033.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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