Uzbekistan To Create New Tourist Brand

7/23/2024 6:08:55 AM

(MENAFN- Trend News Agency) TASHKENT, Uzbekistan, July 23. Uzbekistan will have a new tourist brand by October 1, 2024, Trend reports.

This is stated in the decree of President of Uzbekistan Shavkat Mirziyoyev aimed at improving tourism infrastructure and increasing the flow of tourists to the country.

According to the decree, the new brand will help promote Uzbekistan's tourism products in international and domestic markets and strengthen the reputation of a safe country for travelers.

A competition for the creation of a new national tourist brand will be held by the Committee on Tourism of Uzbekistan until October 1, 2024.

In addition, to promote the country's tourism potential, the Tourism Committee will organize and hold the first global tourism media campus on September 27 as part of International Tourism Day 2024. And in 2024-2025, the Committee will invite fifty foreign journalists, bloggers, vloggers, and influencers to Uzbekistan, with a total audience of over 10 million people.

Meanwhile, the number of foreign tourists visiting Uzbekistan amounted to 3.5 million from January through June 2024. This indicator increased by 13.3 percent (248,200 people) compared to the same period last year.

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