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Rising consumer awareness about health benefits of protein and increasing need for plant-based clear whey isolate are key factors driving market revenue growth.
VANCOUVER, BRITISH COLUMBIA, CANADA, July 1, 2024 /EINPresswire / -- The global clear whey isolate market size is expected to register a rapid revenue CAGR of 4.5% during the forecast period. The market for clear whey isolate is witnessing robust growth, fueled by increasing consumer awareness of its health benefits and a growing preference for plant-based protein alternatives. Clear whey isolate, a refined form of whey protein derived from hydrolyzed whey isolate, offers a clear, light, and refreshing beverage option with high protein content and minimal calories. This innovative product is gaining traction among health-conscious consumers seeking effective post-workout recovery solutions without the heaviness of traditional protein shakes.
Key drivers of market growth include the expanding popularity of sports nutrition and fitness regimes globally. According to the Australian Sports Commission, a significant percentage of individuals engage in sports-related activities, contributing to the demand for protein supplements like clear whey isolate. Additionally, the market benefits from increasing investments in sports policies aimed at promoting physical activity and achieving sustainable development goals by 2030.
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A notable trend within the market is the rising demand for plant-based variants of clear whey isolate. As per data from the Plant-Based Foods Association, retail sales of plant-based foods in the U.S. surged, underscoring a growing preference for sustainable and vegan-friendly protein sources. Companies are innovating with plant-based clear whey isolate products to cater to this evolving consumer preference, further propelling market expansion.
Despite these positive trends, challenges such as supply chain issues impacting product costs and standardization concerns remain potential barriers to market growth. However, ongoing research and development efforts aimed at enhancing product quality and affordability are expected to mitigate these challenges over time.
The market is segmented by form into powder and liquid variants. Powdered clear whey isolate holds a dominant share due to its versatility in applications such as protein smoothies and meal replacements. Major players are focusing on introducing flavored powder options to appeal to diverse consumer preferences and enhance market penetration. For instance, Evogen Nutrition recently launched the IsoJect Clear whey isolate powder, emphasizing a blend of lightness, fruity flavors, and nutritional efficacy for fitness enthusiasts.
In contrast, the liquid segment is gaining traction among consumers seeking convenient, ready-to-drink protein solutions that are easier on digestion compared to traditional shakes. These clear whey isolate beverages offer a refreshing alternative, suitable for integration into various dietary routines.
Within applications, beverages emerge as a leading segment owing to their ability to combine hydration with essential nutrients like amino acids and vitamins. These beverages cater to a wide range of consumer needs, from post-workout recovery to everyday hydration, driving substantial market growth.
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Clear Whey Isolate Top Companies and Competitive Landscape
The global clear whey isolate market is consolidated with few market players accounting for market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective clear whey isolate solutions.
Some major players included in the global clear whey isolate market report are:
MyProtein
Optimum Nutrition
Sports Supplements Limited t/a Bulk
DYMATIZE ENTERPRISES, LLC.
BSN
Isopure
RSP Nutrition
MusclePharm
Transparent Labs
QuestNutrition & WorldPantry LLC.
Nature's Best
Cellucor
EVLUTION NUTRITION
GAT WHP
Allmax Nutrition
PEScience
com
NOW Foods
Iovate Health Sciences International Inc.
Nestlé Health Science (Vital Proteins)
Clear Whey Isolate Latest Industry News
On 23 November 2022, Myprotein, the world's premier sports nutrition company, announced its availability of a limited-edition clear whey isolate in Black Cherry flavor. Myprotein has developed a light and energizing substitute for popular protein shakes that is more like juice than a milky protein drink by using premium hydrolyzed whey protein isolate. Black cherries are known for their antioxidant protection and are high in anthocyanins, which have anti-inflammatory and anti-obesity properties.
On 29 July 2022, Upbeat, a UK beverage company, announced the launch of two brands of transparent whey isolate protein drinks, protein hydration and protein energy. There are two flavors of protein hydration, mixed berry and zesty orange. The selection includes 10 grams of protein, 3,000 milligrams of BCAA, vitamin B, and no sugar. Protein Energy, on the other hand, has 15g of protein, 180mg of caffeine, and 4,000mg of BCAA. It is available in a tropical flavor and is lactose- and sugar-free.
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Clear Whey Isolate Market Segment Analysis
For the purpose of this report, Emergen Research has segmented the global clear whey isolate market on the basis of form, application, end-use, distribution channel, and region:
Form Outlook (Revenue, USD Billion; 2019-2032)
Powder
Liquid
Application Outlook (Revenue, USD Billion; 2019-2032)
Food
Protein Bars
Yogurt
Others
Beverages
Sports Drinks
Protein Shakes
Others
Medicines
Nutritional Supplements
Sports Nutrition Products
Others
End-use Outlook (Revenue, USD Billion; 2019-2032)
Food & Beverage (F&B) Industry
Pharmaceutical Industry
Animal Feed Industry
Others
Distribution Channel Outlook (Revenue, USD Billion; 2019-2032)
Online
Offline
Regional Outlook (Revenue, USD Billion; 2019-2032)
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of Middle East & Africa
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