Fila Hires Devries Global For US PR Support
Date
6/27/2024 3:22:19 PM
(MENAFN- PRovoke)
NEW YORK - Italian sportswear brand Fila has tapped DeVries Global to lead a renewed push to bolster brand awareness in the US.
As Fila's North America communications agency of record, DeVries will handle all aspects of PR including brand communications strategy and messaging, national earned media relations and executive visibility. Support will cover new brand campaigns and ongoing storytelling and activations.
DeVries won Fila's business in a competitive review. Previously, Fila's US business was handled by a number of agencies including Havas Sports & Entertainment.
"It is an exciting time for
Fila as we prepare to reintroduce the brand to the world in a big way, and we looked for a partner that was uniquely suited to join us on this journey. The DeVries Global team brings solid fashion and retail experience and demonstrated a deep understanding of our brand, mission and consumer,”
said Emily Maxey, Fila's senior VP of marketing. "They are a very passionate, collaborative and agile team which gives us great confidence in our future together.”
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