(MENAFN- Trend News Agency)
BAKU, Azerbaijan, June 21. The issue of
digitalization in the insurance industry is becoming increasingly
relevant, Head of the Medical Agile Team at Azerbaijan's PASHA
Insurance OJSC Murad Mammadzade said, Trend
reports.
He made the remark during a panel discussion themed "Health
Insurance in the Post-Pandemic Era" on the second day of the
Azerbaijan International Insurance Forum 2024 (AIIF-2024) today in
Baku.
"This discussion undoubtedly concerns each of us. Digitalization
and digital optimization have been discussed for the past 20–30
years. Although artificial intelligence is currently at its peak of
popularity, digitalization issues remain extremely important for
insurance companies worldwide," he emphasized.
According to him, the main difficulties may be related to the
nature of the business, outdated IT systems, or legal consequences
in different countries.
"Interestingly, there is now a huge demand for digital solutions
in various industries, especially among Generation Z and Generation
Alpha. The availability of efficient digital solutions creates a
competitive advantage for companies and meets customer
expectations.
However, if digital transformation is not implemented in the
coming years, it could lead to customer dissatisfaction. Digital
optimization involves two main directions: cloud services and the
development of healthcare technologies. Currently, we have a vast
amount of health data about our clients thanks to wearable devices,
smart watches, and fitness trackers," he highlighted.
Mammadzade also mentioned that this data allows the creation of
personalized solutions for clients and the choice of convenient
communication methods, whether digital, semi-digital, or
traditional.
"Moreover, digitalization provides opportunities for preventive
care. People can monitor their health and take measures to prevent
or delay conditions such as asthma, dementia, or heart problems.
These opportunities to integrate digital tools into insurance
products are more important than ever. In the example of our
company, PASHA Insurance, we can see how we accept client
applications through mobile apps and websites.
After the pandemic, we noticed an increasing trend in using
digital channels to interact with insurance companies, especially
among the youth. They prefer digital methods of communication,
avoiding phone calls and face-to-face meetings.
Thus, having quality digital solutions already gives a
competitive advantage, and their absence in the future will lead to
customer dissatisfaction. We need to consider these changes and
actively adapt to them," he added.
To note, the first day of the forum was held on June 20.
The first day of the forum, organized with the strategic support
of the Central Bank of Azerbaijan (CBA) and the Compulsory
Insurance Bureau, the Association of Insurers of Azerbaijan, and
'Xprimm' International Company, featured speeches by CBA Governor
Taleh Kazimov, Agriculture Minister Majnun Mammadov, Chairman of
the State Agency for Mandatory Medical Insurance Zaur Aliyev, and
other government officials.
The two-day forum is also featuring panel discussions on topics
relevant to the local and global insurance markets, such as motor
and health insurance, as well as the role of insurance in climate
risk management.
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