Global B2B Sports Nutrition Market Size, Share And Forecast To 2031

(MENAFN- Straits Research) Sports nutrition is the consumption of nutrients such as proteins, amino acids, vitamins, minerals, and carbohydrates to enhance athletic performance and improve strength and endurance. It helps to increase muscle mass, accelerates muscle recovery, and provides the body with the sustenance necessary for high-intensity activities that require significant energy
and stamina.
A Sport
s nutrition program may consist of a daily food journal, post-exercise meals, or a comprehensive diet plan for training and competition. Post-workout supplements are used for muscle growth and recovery, whereas pre-workout nutraceuticals increase energy
levels, hydration, and muscle strength. Athletes must know that maintaining the correct ratio of nutrients in their meals can improve their performance.
Market Dynamics
Increasing Health Consciousness and Rising Awareness about Sports Nutrition Products Drive the Global Market
An improper diet is one of the primary contributors to the increased risk of developing diabetes, cardiovascular diseases (CVDs), cancer, and obesity. According to the WHO, cardiovascular diseases accounted for 17.9 million fatalities worldwide in 2016. Consumer health
and wellness awareness has increased despite declining sales of B2B Sport
s nutrition products due to the pandemic. Numerous individuals are concerned with self-care, preventive medication, nutrition, and health
The world's populace is adopting a more health
-conscious and physically active lifestyle. According to the International Health, Racquet & Sportsclub Association (IHRSA), a Boston-based commercial health
clubs trade association, the number of health
club consumers in 2010 was 58 million and is expected to increase to 73.6 million in 2019. In addition, there were 11.7 million members of health
clubs in Germany. These health
clubs and fitness
centers employ consulting dietitians, which affects the consumption of B2B Sport
s nutrition products by trainers and fitness
Rising Number of Initiatives in the Field of Sports Nutrition Creates Tremendous Opportunities
The producers are engaging in various efforts, such as introducing new products and product improvements, which opens up possibilities for market
expansion. Clif Bar & Company, for instance, expanded the Luna bars product line in February 2021 by introducing prebiotic refreshment bars to promote digestive health
. It can be used as a meal replacement or a nutritious nibble.
Additionally, strategic alliances, mergers, and acquisitions between manufacturers and distributors positively affect the market
. For instance, in March 2020, Herbalife Nutrition announced a partnership with India's Inspire Institute of Sport (IIS) to supply
the institute's athletes
with Sport
s nutrition products.
Regional Analysis
North America is the most significant
global B2B Sport
s nutrition market

shareholder and is estimated to exhibit a CAGR of 9.31% during the forecast period. This region's increased awareness of nutritional supplements drives their market
demand. The increase in government
initiatives promoting Sport
s-related activities is an additional significant f actor
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driving the adoption of these products in this region. For instance, the President's Council on Sports, Fitness, and Nutrition promotes initiatives and activities to increase the general population's interest in Sport
Additionally, developments in ancillary industries influence the market
's growth favorably. In November 2018, BASF launched PeptAIde, a B2B Sport
s nutrition ingredient comprising a unique set of plant-based peptides modulating inflammation. PeptAIde was identified using artificial intelligence. Similarly, in June 2016, Flex Pharma, Inc. announced the launch of HOTSHOT, a scientifically proven Sport
s shot that prevents muscle cramps and soreness in endurance and non-endurance athletes
. The presence of minor and established players in the market
increases the availability of products, thereby enhancing the market
penetration of nutritional products in this region.
Key Highlights

The global B2B Sport
s nutrition market
was valued at USD 40 billion in 2022. It is estimated to reach USD 5.47 billion by 2031, growing at a CAGR of 9.6% during the forecast period (2023–2031).
Based on the application, the global B2B Sport
s nutrition market
is bifurcated into endurance, strength gaining, muscle growth, recovery, energy
, weight management, immunity enhancement, and cognitive repair.
The recovery segment dominates the global market
and is projected to exhibit a CAGR of 9.02% over the forecast period.
Based on the distribution channel, the global B2B Sport
s nutrition market
is segmented into gyms, fitness
studios, and Sport
s academies.
The gym segment owns the highest market
share and is estimated to exhibit a CAGR of 9.8% during the forecast period.
North America is the most significant global B2B Sport
s nutrition market
shareholder and is estimated to exhibit a CAGR of 9.31% during the forecast period.

Competitive Players
The key global B2B Sport
s nutrition market
players are General Nutrition Centers, Inc.; The Bountiful Company; Clif Bar & Company; Science in Sport; The Hut Group; Cardiff B2B Sports Nutrition Limited; Iovate Health Sciences; Musclepharm; Post Holdings, Inc.; and Herbalife International of America, Inc.
Market News

In April 2023,
Active lifestyle brand PROWL, owned by Bollywood actor
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Tiger Shroff, collaborated with BUILD., a leading Indian Sport
s nutrition brand, to introduce a line of high-quality Sport
s nutrition supplements that help active individuals achieve their fitness

In May 2023,
Pure Nutrition introduced a line of Sport
s nutrition products, including whey blend, mass gainer, creatine, BCAA, Pre-workout, and EAA powders, formulated to meet the requirements of athletes
, gym-goers, and fitness
enthusiasts seeking to enhance their performance, endurance, and recovery.

Global B2B Sports Nutrition Market: Segmentation
By Applications

Strength Gaining
Muscle Growth
Weight Management
Immunity Enhancement
Cognitive Repairment

By Distribution Channel

Fitness Studios
Sports Academies

By Regions

North America
Latin America
The Middle East and Africa


Straits Research

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