(MENAFN- GlobeNewsWire - Nasdaq) Research finds Free Ad-Supported TV (FAST) apps accounted for 14% of open programmatic ad spend among Roku apps in Q4 2023, slightly lower than the global average across all CTV platforms (17%); Pluto TV, Sling TV, Xumo Play ranked as top three grossing FAST apps on the Roku platform, according to Pixalate's open programmatic ad spend estimates
LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku. Pixalate also published Apple TV , Amazon Fire TV , and Samsung Smart TV versions of the report.
To compile these reports, Pixalate's data science team analyzed 6+ billion open programmatic advertising transactions across 13k+ CTV Bundle IDs, which map to 6k+ unique CTV apps. The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q4 2023.
Key Report Takeaways
14% of the global open programmatic ad spend on Roku is directed towards FAST apps IVT rates for non-FAST apps on Roku are 17% higher than those for FAST apps.
Download the full report here .
“The trend of 'cutting the cord' has surged in recent years, resulting in a plethora of streaming services,” said Amit Shetty, VP of Product at Pixalate.“This surge has evoked a sentiment akin to the rising costs reminiscent of traditional cable bundles. FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”
Top-Grossing FAST Apps on Roku in Q4 2023
Pluto TV
Sling
Xumo Play
Vix
Tubi
Download the full report to see the top 25 grossing FAST apps on Roku in Q4 2023.“Top-grossing” is based on Pixalate's open programmatic ad spend estimates.
What are FAST Apps?
FAST (Free Ad-Supported TV) apps offer viewers access to "linear" video content presented in a channel-based format without the burden of subscription fees. Unlike streaming platforms that rely on viewer subscriptions, the FAST apps model is sustained by advertising revenue providing users with free, ad-supported video streaming services.
The adoption of FAST apps markedly increased during the peak of the COVID-19 pandemic. Rising costs of subscription-based streaming platforms have continued the growth of the FAST app user base, making this model attractive to advertisers seeking to reach diverse audiences.
According to Pixalate's research, FAST apps now account for 17% of the total global open programmatic ad spend on CTV devices.
Download all of Pixalate's Q4 2023 Free Ad-Supported Television (FAST) Apps Reports
Amazon Fire TV Samsung Smart TV Apple TV Roku
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate
Disclaimer
The content of this press release, and the Q4 2023 FAST Apps Rankings & Traffic Analysis Reports, reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. For this press release and the Q4 2023 FAST Apps Rankings & Traffic Analysis Reports, open programmatic ads sold, as measured by Pixalate, are used as a proxy to generate ad spend estimates.
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