Location Of Things Market Size, Share, Key Players, Latest Insights And Forecast 2024-2032


(MENAFN- IMARC Group) IMARC Group, a leading market research company, has recently releases report titled
“Location of Things Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032, ” The study provides a detailed analysis of the industry, including the global
location of things market
size, share, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the location of things market ?

The global location of things market size
reached US$ 23.6 Billion in
2023. Looking forward, IMARC Group expects the market to reach US$ 291.8 Billion by
2032, exhibiting a growth rate (CAGR) of
32.22% during
2024-2032.

Factors Affecting the Growth of the Location of Things Industry:

  • Advancements in GPS and Location-based Technologies:

The continuous improvement and sophistication of GPS technology and location-based services (LBS) have been pivotal in propelling the Location of Things (LoT) market forward. These advancements have significantly enhanced the accuracy, reliability, and functionality of location tracking, enabling a myriad of applications across various sectors. Modern GPS technology now offers near-real-time tracking capabilities, even in challenging environments, while LBS have evolved to provide highly personalized and context-aware services. These improvements have expanded the potential use cases of LoT, from advanced navigation systems and asset tracking to geofencing and location-based marketing. As GPS and LBS technologies become more sophisticated, they unlock new opportunities for innovation in the LoT market, facilitating the development of smarter, more efficient, and interactive services and solutions.

  • Rise of Smart Cities and Urbanization:

The rise of smart cities and urbanization significantly fuels the growth of the Location of Things (LoT) market. As cities become smarter and more populated, the need for efficient management of resources, infrastructure, and services becomes paramount. LoT technologies play a crucial role in this transformation by providing real-time data on the location and status of vehicles, assets, and people. This information is essential for traffic management, public transportation efficiency, emergency response, and utility management, among other applications. By enabling a more connected and intelligent urban environment, LoT facilitates the optimization of city operations and enhances the quality of life for residents, making it a key component in the development and sustainability of smart cities worldwide.

  • Increasing Demand for Personalized and Context-aware Services:

The growing consumer demand for personalized services and experiences in sectors such as retail, hospitality, and healthcare is fundamentally reshaping the Location of Things (LoT) market. In retail, LoT enables stores to offer targeted promotions and in-store navigation based on a shopper's location, enhancing the shopping experience. In hospitality, it allows for customized room settings and localized recommendations, elevating guest satisfaction. Healthcare utilizes LoT for patient tracking, personalized care plans, and optimizing hospital navigation. This demand for personalization is driven by consumers' expectations for services that not only meet their specific needs and preferences but also offer convenience, efficiency, and a sense of uniqueness, leveraging location data to create a more engaging and tailored experience across these sectors.

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Location of Things Market Report Segmentation:

Breakup by Location Type:

  • Indoor Location
  • Outdoor Location

Outdoor location dominates the location type segment in the market due to its extensive use in navigation, tracking, and mapping services across various sectors, including transportation, logistics, and personal mobility, where precise outdoor positioning is crucial.

Breakup by Application:

  • Mapping and Navigation
  • Location-based Customer Engagement and Advertising Platform
  • Location-based Social Media Monitoring
  • IOT Asset Management
  • Location Intelligence

Mapping and navigation emerged as the largest market by application because of their fundamental role in enabling efficient route planning, real-time traffic management, and location-based services, which are essential for both consumer and commercial activities.

Breakup by Industry Vertical:

  • BFSI
  • Defense
  • Government and Public Utilities
  • Healthcare and Life Sciences
  • Industrial Manufacturing
  • Media and Entertainment
  • Retail and E-commerce
  • Transportation and Logistics
  • Others

The transportation and logistics sector leads the industry vertical market, as location of things (LoT) technologies are critical for optimizing route planning, asset tracking, fleet management, and enhancing the overall efficiency and reliability of supply chain operations.

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America is the largest market by region, attributed to the early adoption of advanced technologies, the presence of major LoT and IoT companies, and significant investments in smart city projects and infrastructure, fostering a robust environment for LoT solutions development and deployment.

Global Location of Things Market Trends:

Technological advancements in GPS and location-based services represent one of the key factors influencing the growth of the Location of Things (LoT) market across the globe. This significantly enhances the accuracy and reliability of location data, enabling a wide range of applications from navigation to asset tracking. The rise of smart cities and the push towards urbanization demand sophisticated LoT solutions for efficient resource management, infrastructure development, and enhanced public services.

Furthermore, the growing consumer expectation for personalized and context-aware services across various sectors, including retail, healthcare, and hospitality, necessitates the use of LoT to deliver targeted and meaningful user experiences.

Who are the key players operating in the industry?

The report covers the major market players including:

  • Cloud Software Group, Inc.
  • Environmental Systems Research Institute
  • HERE Technologies
  • International Business Machines Corporation
  • Microsoft Corporation
  • Navigine
  • Pitney Bowes Inc.
  • Qualcomm Incorporated
  • Ubisense
  • Verizon
  • Wireless Logic
  • Zebra Technologies Corp.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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