Sports Betting Market Growth, Share, Industry Trends 2024-2032


(MENAFN- IMARC Group) IMARC Group's report titled“ Sports Betting Market Report by Platform (Offline, Online), Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, and Others), Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), and Region 2024-2032 “,The global sports betting market size reached US$ 94.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 205.6 Billion by 2032, exhibiting a growth rate (CAGR) of 9.01% during 2024-2032.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/sports-betting-market/requestsample

Factors Affecting the Growth of the Sports Betting Industry:

  • Technological Advancements:

The rising development of sophisticated online betting platforms, mobile betting apps, and interactive features that enhance the user experience is impelling the market growth. The integration of technologies, such as artificial intelligence (AI), machine learning (ML), and blockchain, is improving the security, transparency, and efficiency of sports betting operations. AI algorithms are used to provide personalized betting experiences and predictions, while blockchain technology ensures secure and transparent transactions. Additionally, live streaming and in-play betting features are increasing engagement by allowing bettors to place wagers during live events. These technological innovations not only attract a wider range of users by offering convenience and accessibility but also retain them through improved betting experiences and a variety of betting options.

  • Acceptance and Sports Popularity:

The growing acceptance of sports betting as a form of entertainment is positively influencing the market. This acceptance is driven by the increasing popularity of sports, which creates a natural market for sports betting. Major sporting events and professional leagues in sports, such as soccer, basketball, and cricket, garner immense attention and offer lucrative opportunities for betting. In addition, strategic marketing and sponsorship deals between betting companies and sports teams or leagues are helping to normalize sports betting and embedding it into the sports culture. This symbiotic relationship enhances the visibility of betting platforms while also benefiting the sports entities through sponsorships and partnerships, creating a mutually beneficial ecosystem.

  • Innovations in Betting Offerings and User Experience:

The continuous innovation in betting offerings and the focus on enhancing user experience are propelling the market growth. Betting companies are constantly introducing new types of bets, such as prop bets, and expanding their coverage to less traditional sports and even e-sports, appealing to a broader and more diverse audience. Moreover, the development of user-friendly interfaces, easy navigation, and improved user service is enhancing the betting experience. Personalization is another key aspect, with platforms using data analytics to offer customized recommendations and promotions tailored to individual user preferences and betting history. These innovations make the betting experience more engaging and enjoyable for users, leading to higher retention rates and attracting new individuals who seek a more sophisticated and varied betting landscape.

Leading Companies Operating in the Global Sports Betting Industry:

  • 888 Holdings PLC
  • Bet365 Group Ltd.
  • Bet-at-home.com AG (BetClic Everest Group S.A.S.)
  • Betfred USA Sports
  • Betsson AB, DraftKings Inc.
  • Entain plc
  • Flutter Entertainment plc
  • International Game Technology PLC
  • Kindred Group plc
  • Sportech PLC
  • TwinSpires (Churchill Downs Incorporated)

Sports Betting Market Report Segmentation:

By Platform:

  • Offline
  • Online

Online accounts for the majority of the market share due to its convenience, accessibility, and the widespread availability of internet services.

By Betting Type:

  • Fixed Odds Wagering
  • Exchange Betting
  • Live/In Play Betting
  • Pari-Mutuel
  • eSports Betting
  • Others

Fixed odds wagering holds the biggest market share attributed to the straightforward and easy-to-understand betting options, attracting a broad base of bettors.

By Sports Type:

  • Football
  • Basketball
  • Baseball
  • Horse Racing
  • Cricket
  • Hockey
  • Others

Football represents the largest segment as it is the most popular and widely followed sport globally, with a massive fan base interested in betting.

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific dominates the market, driven by the growing internet penetration and increasing adoption of mobile betting.

Global Sports Betting Market Trends:

The growing incorporation of augmented reality (AR) and virtual reality (VR) technologies in sports betting is offering a favorable market outlook. These technologies are improving the betting experience by offering immersive and interactive environments. AR and VR enable bettors to feel as if they are physically present at a sporting event, enhancing their engagement and providing a more realistic context for their bets. This technological advancement not only attracts tech-savvy individuals but also enriches the overall experience, making betting more appealing and exciting.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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