(MENAFN- AzerNews) For the eighth year in a row, Italy's Embassy in the Turkish
capital, Ankara, held a special week of events this month to
promote Italian cuisine. This year's theme was "At the Table with
Italian Cuisine: Well-being with Taste," Azernews reports, citing Anadolu Agency.
Every year, thanks to a wide range of collaborations from local
businesses to social media influencers, the event in Türkiye proves
to be an outstanding tool for audience and content producers in
promoting the merchandise mark "Made in Italy."
Giorgio Marrapodi, Italy's ambassador to Ankara, introduced a
book called "VIP: Very Important Peperoncino" by Francesco Maria
Spano at the Venedik Palace in Istanbul.
"Italian cuisine represents one of the main business cards of
our country. This year's theme emphasizes the importance of the
Mediterranean diet, of which pepper is a key element, as a healthy
lifestyle and a balanced nutrition model accessible to everyone,"
Marrapodi said.
The meeting was also included in the "MeeTurkItaly" event
calendar supported by the embassy, which brings together prominent
figures from the social, cultural and business industries to
accelerate bilateral relations and pave the way for innovation.
Baskent University in Ankara hosted a workshop where lecturers
and students assisted in discovering the traditional flavors of
Italian cuisine.
The Embassy in Ankara, the Istanbul Consulate General, and the
Izmir Consulate promoted the Italian gastronomy culture, focusing
on regional specialties, healthy lifestyles, and sustainable
consumption. They collaborated with shops, supermarkets,
restaurants, cafes, and hotels in the country's three main
cities.
The Italian Cultural Institute hosted a large audience at Casa
d'Italia in Istanbul for the promotion of Lorenza Scalisi's book
"Tutti i piatti dei Presidenti" (All the Dishes of the Presidents
in English), which is about the Italian culinary tradition
exhibited with all its originality on the tables of the Quirinale
Palace, known as the "Home of the Italians."
Additionally, many public diplomacy initiatives left their mark
on the week. Following a careful selection based on adherence to
Italian cuisine and its core values, the Embassy carried out a
project with the participation of many Turkish and Italian
"influencers" for the second year.
Consul General in Istanbul Elena Clemente also promoted the
episode of Masterchef Türkiye on Nov. 16.
The week of Italian Cuisine in the world was held from Nov. 13
to 19.
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