The inauguration of Radio Bahrain’s new headquarters by HRH the Deputy King marks the start of the radio’s digital transformation journey
Date
9/4/2023 10:08:58 AM
(MENAFN- Yoiku PR) radio Bahrain is delighted to announce the launch of its own app, now livestreaming 24/7 to listeners around the world.
Commenting on the occasion, Khalid Mohammed Mattar, Chairman of the Board of Directors of Radio Bahrain Company, said: “The inauguration of our new headquarters by the Deputy King, His Royal Highness Prince Salman Bin Hamad Al Khalifa, marks the start of the radio’s digital transformation journey, which is an exciting new chapter for our growing audiences in the region and around the world. Continuing our journey, we expect to add exciting new frequencies and business verticals to the Radio Bahrain Company portfolio offerings in the near future.”
Omar Khalifa Shaheen, Radio Bahrain Company CEO, said: “The introduction of our new high-tech studios has created so many opportunities for the Radio Bahrain team, providing us with the space, environment and resources we need to create even better content for our listeners. We will continue to innovate and look for new ways to reach and engage with our listeners. Our soon-to-be-introduced, ‘visual radio’ is a great example of this. Visual radio will allow us to combine the best of both worlds - the audio experience of radio with the visual experience of video. This will create a new and immersive way for listeners to engage with our content.”
“We will always produce high-quality content that is relevant and engaging to a global audience. So many people around the world love Bahrain and have great memories of visiting or living here, and for many of them Radio Bahrain plays a big part in those memories. That’s a legacy we’re committed to continuing for decades to come,” added Omar Khalifa Shaheen.
Radio Bahrain is one of the regional leaders in the evolving and expanding landscape of modern broadcast radio. The station has a potential broadcast reach of 6.5 million listeners, and the start of the station’s digital transformation journey will see the size of the potential audience grow even larger. Given the community the station has built over decades of broadcasting, Radio Bahrain is well-placed to take full advantage of the growth opportunities that digitisation offers. These developments follow Radio Bahrain’s award-winning rebranding and the launch of its own NFT – a first for any radio station in the world – in 2022.
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