(MENAFN- The Peninsula) QNA
Doha, Qatar: Qatar Airways and Google Cloud have agreed to collaborate to set out the airline's intention to explore leveraging Google Cloud's data analytics and artificial intelligence (AI) solutions to create superior customer experiences for its passengers.
The proposed collaboration with Google Cloud is intended to help bring deeper meaning to Qatar Airways' customer data through the power of Google's data analytics, AI and machine learning (ML) solutions, including BigQuery and Vertex AI. This, in turn, will enable the airline to enhance the travel experience for passengers, providing them with offerings personalised to their individual needs, travel trends, and past travel history.
In 2022, Qatar Airways carried 18.5 million passengers across 150 destinations worldwide. This large volume of passengers drives an abundance of structured and unstructured data to the airline's digital transformation unit.
Qatar Airways Chief Information Officer A.T. Srinivasan said:
Qatar Country Manager, Google Cloud, Ghassan Kosta added:
Additionally, Qatar Airways and Google Cloud will explore further areas of collaboration, including using cloud tools to drive cost optimisation, increase streamlined operations, and more. Sustainability is also a top priority in the airline's digital transformation roadmap, and Qatar Airlines will explore using Google Cloud, the cleanest cloud in the industry, to implement new programmes that will support Qatar Airways in fulfilling its sustainability goals by 2030.
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