(MENAFN- The Peninsula) The Peninsula
Doha: To connect today's generation to their cultural heritage, a new jewellery line under the brand name 'Al Tawash ready-to-wear' was launched with a soft opening yesterday. The line features natural pearls in stunning pieces of necklaces, bracelets, rings, and earrings, that fit any occasion and caters to a young generation.
Accessible to all, the 'Al Tawash Ready-to-Wear' jewellery line integrates pearls collected over decades with precious stones, such as diamonds, into timeless, elegant, and contemporary jewellery. Each item in the new line preserves the heritage and cultural significance of natural pearls in the region while responding to the latest trends.
The name of the brand 'Al Tawash' is the historic term given to pearl merchants. It is also the name chosen by Hussein Alfardan for his iconic pearl gallery that houses the world's largest collection of the rarest most expensive and biggest natural pearls, which was always a hidden treasure limited only to special guests.
Celebrating the reveal of the new jewellery line, Aisha Hussain Alfardan, Personal Advisor to the Chairman, Alfardan Group, said:“Natural pearls are precious treasures; it is our responsibility to educate today's generation about their history to enable them to be our worldwide cultural ambassadors.”
Commenting on the new line from Al Tawash, Hussain Ibrahim Alfardan, Chairman of Alfardan Group, said:“Pearls are the symbol of our past, we are currently in the present, and today's generation is our future. Natural pearls have always been an important part of the region's heritage and it's our responsibility to keep their legacy alive.”
To celebrate the soft opening of the new line, Al Tawash hosted an event at Alfardan Jewellery boutique at Doha Festival City yesterday. Citizens, residents, and tourists can now visit the two new Al Tawash stores in Doha Festival City and Villagio Mall to discover the new jewellery line. For the millions of visitors in Qatar for the FIFA World Cup Qatar 2022, the 100 percent natural pearl jewellery line, which honours the region's underwater treasures, would make the perfect souvenir and gift for loved ones back home.
Al Tawash ready-to-wear is part of Gallery Al Tawash and under the brands of Alfardan Jewellery and available across it's boutiques.
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