(MENAFN- The Peninsula) The Peninsula
Kalyan Jewellers, one of India's leading and most-trusted jewellery brand has partnered with Annapurna Studios to launch the 'Bangarraju' Men's Jewellery Collection, ahead of the much-awaited Sankrathi release of the Akkineni Nagarjuna & Naga Chaitanya movie.
The long Navaratna haram and the iconic Puligoru haram worn by the father-son duo, in 'Bangarraju', is from the personal collection of the legend Akkineni Nageswara Rao, or ANR as he is lovingly known in the region.
Through the Bangarraju movie, 'The King of Style' Nagarjuna, has brought into vogue the Panche Kattu (dhoti drape), Puligoru & Navaratna Haram – style that once defined the timeless ANR look.
Puligoru, which means tiger claw, is a traditional masculine design signifying courage, and is part of the cultural ethos and legacy of this region. The nine precious gemstones in the Nav-aratna haram on the other hand, symbolises purity, humility, awakening, contentment, courage, love, wisdom, com-passion and health.
Kalyan Jewellers has rec-reated these two iconic pieces from the Akkineni family col-lection, giving fans a chance to recreate and embrace the iconic look.
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Talking about this association, Kalyan Jewellers brand ambas-sador & 'Bangarraju' lead, Akkineni Nagarjuna said in a video message,“My father has always been my inspiration, and this traditional look that I have recreated for the movie Ban-garraju is a tribute to him – even the jewellery that I wear in the movie, is originally his.
Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate Nana Garu's haram designs.”
Talking about the announcement, Ramesh Kaly-anaraman, Executive Director – Kalyan Jewellers said,“We con-sider it an honour to be able to reproduce the iconic jewellery pieces that once belonged to Nageshwara Garu. As a brand, we have always followed a hyper-local product and outreach strategy. We have encouraged our patrons to not only take pride in their traditional designs, but also to embrace them in style – and when it comes to style, there is none that does it as wonderfully as The King (Akkineni Nagarjuna) himself. This is our special Sank-ranti offering to our customers.”
Ahead of the Makar Sank-ranti Bangarraju jewellery can be pre-ordered at Kalyan Jewellers outlets across India and the Middle East. Bangarajju is releasing this Makar Sankranti on January 14, 2022
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