(MENAFN) Kuwait-based Zain Group was announced to have picked OMD as their fresh strategic media-buying partner.
Assigning OMD to the massive mobile operator in the Middle East granted it its first account triumph within the region.
OMD was confirmed to have received media portfolio consisting the mobile operator giant along with its mobile operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia.
"OMD's capabilities in areas such as digital media, along with their in-depth understanding of our business objectives were instrumental to our decision," stated Zain Group Chief Commercial Officer Duncan Howard.
"We are confident that OMD are the right media partners to accompany Zain on our digital lifestyle journey," Howard added.
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