(MENAFN- Muscat Daily) Muscat- A meeting was recently held to apprise Omani companies of the preparation updates for the upcoming Omani Products Exhibition, which will be held from October 29 to November 1 in Nairobi, Kenya.
Organised by a committee formed by the Public Establishment for Industrial Estates (PEIE), Public Authority for Investment Promotion and Export Development (Ithraa) and Oman Chamber of Commerce and Industry (OCCI), the ninth edition of Opex this year aspires at exploring new opportunities for the Omani products in Kenya and its neighbouring markets.
The meeting was organised in the presence of representatives of a Kenyan exhibition organising company, which will contribute in organising the event in Kenya. Ayman bin Abdullah al Hasani, chairman of Opex Organising Committee, noted that this meeting comes in preparation for the upcoming Opex in Kenya to update the companies on the participation procedures and the promotional tools that will be utilised to boost the event's organisation and increase the opportunities for the Omani products in Kenya as well as its neighbouring countries.
A video was screened at the meeting to brief the attending Omani companies on the life in Kenya in general and its growing economy in particular.
The representatives of the Kenyan exhibition organising company pointed out that with an area of 580.367km2, the economy of Kenya is based on agriculture (78 per cent). Besides, the main crops grown by Kenya include coffee, tea, banana, corn, rice, wheat, cotton, among others, as well as it relies on livestock grazing such as goats, cows, sheep and camels.
The Kenyan organising company hosted a number of major regional and international events in the last decade including events of United Nations in addition to major sports events.
The representatives of the company emphasised on the historical relations between the sultanate and Kenya and the role that will be played by these relations in marking a success on Opex 2018.
The attending Omani companies at the meeting were acquainted with the event's planning procedures including marketing, advertising and PR in its traditional and modern means, and the preparations for the B2B meetings that will take place as part of the event.
The meeting also highlighted the variety of opportunities available for the Omani products in the Kenyan market. Omani industrialists have chosen Kenya to be the next destination for Opex with the aspiration of exploring the African market in general and the Kenyan market in particular.
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