(MENAFNEditorial) Sangam Snan, a holy dip is taken by millions of pilgrims visiting the Mela from across the country. It is believed that through this ritual devotees can wash away their sins and attain MOKSHA.
No pilgrimage is complete without holy chant playing to ignite the real spiritual fever.
Hinging on this insight and taking forward tradition in these materialistic times, Dabur Red Paste with Impact Communications decided to service the pilgrims in Magh Mela 2018 by deploying an Oral hygiene Zone at prominent location to cater to captive audience.
Dabur Red Paste DantSnan as a platform was built on the insight that the pilgrims desire to be cleansed at every level at the Sangam.
An innovative unit was created and placed at the ghats wherein visitors are invited to Brush with Dabur Red Paste in the spiritual environment supported by OM Chants interweaved with the message of 7 key benefits.
Dabur had placed multiple such units at various locations to cater to the large influx of pilgrims visiting the ghat. It gave the pilgrims a unique &divine experience for the pilgrims while brushing in such positive environment.
Massive visibility was created around Dabur Red Paste DantSnan through posters and banners at key touchpoints.
Mr Harkawal Singh, Marketing Head Oral Health Care Division, said Dabur India Ltd, is spreading message of Oral Hygiene amongst Lakhs of devotees at the Ongoing Magh Mela using a unique toothpaste dispenser at an exclusive Dabur Red Paste - DantSnanZone inside the fair premises in service of pilgrims
Mr. Sunil Sharma Head, Marketing Activations said, This is a unique property created for the brand that has not only helped to build affinity towards Dabur Red Paste& its Ayurveda based products amongst the masses but also helped to enhance Brand strength.
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Name: Saloni Arora Company: Impact Communications
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