(MENAFN Editorial) Infiniti's new sports sedan, the all-new Q50, is one of the finalists for the 2014 World Car of the Year ("WCOTY") award. The inclusion in this last stage of the WCOTY voting is a first for Infiniti as the brand started its global expansion just a few years ago
The Q50 embodies Infiniti's vision to deliver emotive design, intuitive technology, precise fit, finish and craftsmanship. It is rich with technologies that increase driver enjoyment and make driving safer, not just for Q50 owners, but also those around them. The four-time Formula One world champion Sebastian Vettel, in his capacity as Infiniti Director of Performance, has been actively involved in the testing and development of the driving dynamics of the Q50.
The Q50, the Q50 Eau Rouge concept and the Q30 Concept, are the three most recent examples manifesting or hinting at the Infiniti product portfolio expansion which underpins the company's aggressive global growth strategy
Since its North American launch in summer last year, the Q50 has already receved multiple awards from organizations around the world. With five-star ratings in both, the US and the European NCAP crash testing programs, a "top safety pick plus" rating from the Insurance Institute of Highway Safety in the US, and top marks for its collision-avoidance systems from Thatcham, the UK's Motor Insurance Repair Research Center, the Q50 is likely one of the safest cars on the road today
In the US, the editors of "Popular Science" chose Infiniti's groundbreaking Direct Adaptive Steering system as one of their "Grand Awards" recipients. DAS is a revolutionary steer-by-wire technology which has been used in airplanes and fighter jets for many years. Q50 features the world's first application of this technology in production cars. It offers multiple benefits such as more precise, more direct and faster steering, elimination of vibrations from the road surface and, consequently, significantly reduced stress on the driver's body. The DAS system was also awarded "Best new innovation technology" by the Automotive Journalists Association in Canada