(MENAFN- GlobeNewsWire - Nasdaq) The United States anime market is projected to surge at a CAGR of 11.49% from 2025 to 2033, reaching US$ 6.94 trillion by 2033, driven by the burgeoning popularity of Japanese anime and rising demand on streaming platforms. The growing fanbase among Millennials and Gen Z propels the anime entertainment and merchandise market, fueled by platforms like Crunchyroll and Netflix. Anime conventions and fan culture enhance its appeal, integrating into American mainstream culture through music, fashion, and education. Challenges include content licensing issues and piracy. Key states shaping the market include California, New York, and Texas.Dublin, Dec. 03, 2025 (GLOBE NEWSWIRE) -- The "United States Anime Market - Industry Trends & Forecast 2025-2033" report has been added to ResearchAndMarkets's offering.
The United States Anime Market is anticipated to grow at a CAGR of 11.49% from 2025 to 2033 to reach US$ 6.94 trillion by 2033 from US$ 2.61 billion in 2024.
Rising popularity of Japanese anime content, growing demand on streaming platforms, and growing fanbase among millennials and Gen Z are major growth drivers for the U.S. anime entertainment and merchandise market.
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In the United States, anime is consumed on a variety of platforms such as television, streaming media like Crunchyroll, Netflix, and Hulu, and by way of Blu-ray/DVD sets. It is also utilized in educational settings, cosplay, and fan events like Anime Expo. Anime's popularity stems from its distinctive plots, likable characters, and cultural richness that appeal to youths and adults alike. Anime's popularity in the U.S. has permeated into fashion, video games, music, and even painting. Hit series such as Naruto, Attack on Titan, My Hero Academia, and Demon Slayer have been cultural sensations, so anime is now a big component of American entertainment today.
Growth Drivers in the United States Anime Market
Growing Streaming Platforms
Online streaming sites like Netflix, Crunchyroll, Hulu, and Amazon Prime have revolutionized the world of anime access in America. Not only do these websites spend considerable amounts of resources securing the rights to hundreds of popular anime shows, but they are also co-producing more and more original content that warms the hearts of audiences everywhere. By providing subtitled and dubbed versions of their series, they essentially break down any language barriers that could discourage potential viewers, successfully attracting a diverse group consisting of both new and old fans that cut across all age groups.
In a major breakthrough, January 2025 witnessed Crunchyroll making headlines at the high-profile CES press conference held by Sony Group Corporation. The firm revealed a new digital manga app, cleverly named Crunchyroll Manga, that will launch later this year. The revolutionary app will serve as an upscale add-on for subscribers of Crunchyroll, but also as a simple application that can be accessed via iOS and Android devices. In addition, promising plans for future support on web browsers guarantee that manga enthusiasts can have their favorite titles at their fingertips, anywhere and anytime.
Expanding Fan Culture and Events
The rise of lively anime conventions like Anime Expo and Otakon, as well as the fascinating realm of cosplay, has ignited a vibrant and thriving fan culture. These meetings establish a celebratory environment through which fans can relate, commemorate the common interests, and indulge in the colorful phenomenon of anime. Online platforms and specialized forum websites have also fueled this spirit of community by enabling fans to build lasting relationships, share creative material, and support their preferred creatives.
This dynamic social interaction is crucial in cultivating and growing the appeal of anime among diverse audiences, bringing vibrancy to its continually escalating popularity. In January of 2025, Azuki will make history with the unveiling of a paradigm-shifting online platform that has the potential to revolutionize the vast $30+ billion anime market. is committed to building an engaging and harmonious platform that not only respects the rich diversity of anime culture but also enhances the connections between fans, favorite series, memorable characters, and the brilliant artists who bring the magic to life.
Cultural Integration and Mainstream Appeal
Anime has increasingly integrated into American popular culture, shaping music videos, fashion, and even education. Major collaborations between anime and top Western brands as well as celebrities have rendered anime more mainstream. Schools and universities integrate anime and Japanese popular culture into educational curricula, further mainstreaming and boosting its popularity.
August 2024 saw Manga Plus by Shueisha open its first US online store in America, selling exclusive anime and manga merchandise. The store has a range of collectibles, apparel, and limited-edition items from best-selling series such as One Piece, Naruto, and Jujutsu Kaisen. This project seeks to widen its base of fans and make North American fans have easier access to genuine goods affiliated with their favorite anime and manga.
Challenges in the United States Anime Market
Content Licensing and Distribution Complications
Securing the rights to stream or distribute anime presents several challenges, primarily due to overlapping regional licensing agreements and the high costs associated with acquiring popular titles. As a result, smaller platforms often find it difficult to afford top-tier anime, which can limit the variety of content available to viewers. Furthermore, delays in localizing anime - whether through dubbing or subtitling - may diminish the enthusiasm among U.S. fans who are used to real-time global releases.
Market Oversaturation and Piracy
With anime becoming more and more popular across the world, the marketplace is facing a deep oversaturation with scores of titles in the running for attention. The content flood poses a huge challenge for new and less popular series, which in turn tend to find it difficult to penetrate the crowds and gain attention from viewers. Adding to this problem is the ongoing danger of piracy, where most enthusiasts turn to pirated streaming sites for their anime fix. Not only does this erode the income of creators and legit distributors but also prevents the market from growing as a whole. The effects of such a practice trickle down in the industry, preventing new and innovative pieces of work that are worthy of exposure.
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