(MENAFN- The Rio Times) Mexico is being marketed as a rare success story: factories returning from Asia, logistics hubs expanding, exports growing. The latest retail numbers tell a quieter, more complex story.

In September, seasonally adjusted retail sales slipped by just 0.04% compared with August. That is essentially flat, not a crash. Year on year, sales were 2.4% higher than in September 2024, although that growth slowed from 3.1% in August.

The real message lies inside the basket. Department-store sales, a good barometer of middle-class confidence, fell 5.8% in a single month. Spending on furniture, computers and phones dropped 3%.

Groceries and food fell 1.5%, fuels 1.3%, and leisure-related products also declined. At the same time, used goods sales jumped 10.9%. Stationery rose 5.7%, textiles excluding clothing 4.2%, online and catalogue sales 4.1%, and clothing plus costume jewellery 3.6%.

Consumers are not shutting their wallets, but they are trading down and hunting for better prices. On the surface, the labour side looks calmer. Retail employment nudged up 0.1% in September and stands about 1.1% above a year earlier.



Real wages in the sector fell 0.2% on the month but remain roughly 4.4% higher than last year. Firms are trimming costs rather than cutting staff, a sign of caution rather than panic.

The deeper concern sits behind the tills. Gross fixed investment in machinery, equipment and construction fell sharply in August and is down noticeably in the first eight months of the year.

A broader index of private consumption, which includes services as well as goods, shows a small cumulative decline up to August. Wholesale trade continues to grow more strongly than retail, reinforcing the impression of an economy geared to supply chains, not domestic comfort.

For observers, the lesson is straightforward. Mexico 's appeal cannot rest only on cheap labour, trade corridors and big speeches. It needs predictable rules, disciplined public finances and a climate that rewards work, saving and long-term private investment.

The September figures do not announce a crisis. They do, however, warn that without serious, stability-focused policy, the nearshoring boom may look much thinner from the checkout line than from the conference stage.

MENAFN25112025007421016031ID1110397311