(MENAFN- GetNews) Lodz, Poland - FunkyMedia, a SEO agency based in Łódź and founded in 2010 by Rafal Cyranski, has delivered a comprehensive digital strategy for a Polish law firm, resulting in a dynamic boost in Google visibility and a surge in client inquiries. The strategy combined SEO, content marketing, AI-powered support and brand mentions across the web.

Campaign results – case study (12 months)

Over 12 months of cooperation with FunkyMedia, the law firm achieved:

• +187% increase in organic traffic from Google

• +320% more contact inquiries from SEO (forms, emails)

• +142% increase in phone calls from new clients

• +334% increase in the number of keywords in Google TOP 10

• TOP 3 keywords: from 18 to 63

• TOP 10 keywords: from 95 to 412

• +210% increase in branded searches (with the law firm's name)

• average visibility growth in Google: +165% (according to SEO tools)

• campaign duration: 12 months

• estimated SEO campaign ROI: +280% year-on-year

FunkyMedia strategy: SEO, expert content, AI and brand mentions

The FunkyMedia team combined four key pillars:

Technical SEO and on-site optimisation

• improved site structure and page speed

• optimisation of meta tags, headings and internal linking

• restructuring of service pages (family law, criminal law, business law, etc.)

Expert content marketing

• creation of 120 expert articles and legal guides

• launch of a“legal FAQ” series answering the most common client questions

• content tailored to user intent (informational, educational, transactional)

Using AI in the content process

• AI support for research, content outlines and headline ideas

• final editing, tone of voice and legal accuracy handled by FunkyMedia copywriters

• production time for high-quality content reduced by approx. 35%

Brand mentions and authority building

• 85 brand mentions of the law firm within 6 months

• exposure on industry portals, local forums and business websites

• consistent positioning of the brand for key phrases like“lawyer + city”,“law firm + specialisation”

Comment from the founder of FunkyMedia

“Since 2010, FunkyMedia has been helping companies across Poland grow in Google, but legal projects are among the most demanding. Strong competition, sensitive services and a high trust barrier mean you have to combine hard SEO data with expert communication. In this case study, the key was using **AI as support, not a replacement, for people,” says Rafał Cyranski, founder of FunkyMedia.

Client's perspective – the law firm

“After 6–8 months of working with FunkyMedia, we saw a real change: more phone calls, more email enquiries and, importantly, clients started referring to specific articles from our blog. Today we see that well-planned SEO and content marketing are an investment, not a cost,” says the managing partner of the law firm.

About FunkyMedia

FunkyMedia is a SEO agency from Łódź, founded in 2010 by Rafał Cyranski. The agency specialises in search engine optimisation, content marketing, web analytics and the use of AI in digital marketing. The FunkyMedia team has delivered campaigns for clients in professional services, e-commerce, healthcare, finance and B2B, combining data, technology and effective online communication.

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