In an article published on Sunday, the SonntagsZeitung referred to the Nielsen Retail Monitor. This is an internal comparison between the major Swiss retailers. According to this, Coop has a 43% market share in food and food-related products, while Migros has 37.4%.

+ Swiss retail chain Migros to shed jobs and sell-off subsidiaries

Coop is catching up particularly strongly in the meat and fresh vegetable sector, although Migros is advertising a promise of the lowest price, especially for vegetables. Press officer Prisca Huguenin-dit-Lenoir referred to short-term losses due to price reductions:“Our customers are already saving CHF500 million [$620 million] this year.” This will have a short-term impact on market share, she said. In the long term, Migros plans to renovate 350 shops and open 140 new ones by 2030.

According to the report, Coop is scoring points with continuous investments in low prices and the Pronto convenience shop concept: sales grew by 16% in 2024 alone. Coop CEO Philipp Wyss emphasised that the restructuring at Migros has brought his company additional customers.

There's so much choice when it comes to food shopping but deciding what to put in your food basket has become complicated.