Rascals Wins Good Housekeeping 2025 Parenting Award In Diapering Category

(MENAFN- PR Newswire) Each year, the scientists, product analysts and parenting editors at the Good Housekeeping Institute spend months rigorously evaluating the best products and services for babies, kids of all ages and their caregivers. After thoroughly reviewing the details and data, they hands-on evaluated products in the GH Institute Labs to assess durability and performance. Simultaneously, over 300 parents tested the products in their everyday lives, providing real-world feedback on ease of use, comfort, usefulness and more. To select winners, judges focused on attributes like quality, value, innovation and convenience.

Rascals Premium Diapers are thoughtfully engineered to deliver premium performance without the premium price tag. Designed with 6 Core Innovations that work together to provide up to 12 hours of leak protection, helping parents worry less about messes and more about making memories.

The Hydrolock CoreTM utilizes four layers of ultra-absorbent, feather-soft material to help contain moisture and keep baby dry. The Fast-Dry Layer pulls liquid away from the skin in seconds, while the deep pocket design, triple leak guards and Stretchy High-Back WaistbandTM offer advanced protection against leaks and blowouts through every roll and wiggle. Crafted with AirSpunTM Technology for a breathable, feather-soft feel, Rascals Premium Diapers are gentle on even the most sensitive skin.

They are hypoallergenic, dermatologist-tested and made without lotions, latex or fragrance. Certified by Dermatest, OEKO-TEX Standard 100 and PETA as Cruelty-Free and Vegan, Rascals meets the highest standards for safety, delivering comfort families can trust.

Backed by more than 210,000 five-star reviews* and a passionate community of fans – including 480,000+ TikTok followers – Rascals has quickly become a parent favorite for delivering premium quality at a price that fits real-life budgets. The brand stands behind every product with its "Try Us, Love Us" Guarantee, reinforcing its commitment to quality, accessibility and customer satisfaction.

The award-winning Rascals Premium Diapers, along with a variety of other top-rated, award-winning premium diaper products, are available on walmart .

*Based on all reviews of Rascals diapers, training pants, and wipes across websites globally, including incentivised and organic reviews

About Rascals

Originally founded by a mom of four in New Zealand who struggled to find a diaper that performed well, was affordable and safe on her son's eczema-prone skin. Rascals Premium Baby Products are engineered for high performance and available at an everyday accessible price point, designed to make parents' lives easier. With a distinctive, relatable and playful brand, Rascals' cutting-edge marketing is expertly tailored to Millennial and Gen Z parents. Available and trusted in 30+ markets and stocked in major retailers like Walmart, Tesco, Coles, Lazada, New World and PAK'nSAVE, Rascals is the #1 Diaper Brand on TikTok, has won 80+ baby awards, and is trusted by millions of parents around the world with over 210,000 5-star reviews.

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For More Information:
Nicole Daley / Daley Public Relations
[email protected] / 415.408.8664

SOURCE Rascals

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