Samsung Appoints Gambit Communications Across Gulf
(MENAFN- PRovoke)
DUBAI - Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, after an extensive multiple-agency pitch.
The agency takes on Samsung's PR work in the UAE, Qatar, Kuwait, Bahrain and Oman, across business units including smartphones, TVs and home appliances.
Samsung is the latest in a number of recent client wins for Gambit, including Uber, Deloitte, Emirates airlines Festival of Literature, luxury Real estate developer Omniyat and eyewear group Essilor Luxottica.
The Dubai-born independent communications agency also works with Acer, BMW, Aramex, Amazon Payment Services, Porsche and Mandarin Oriental.
Gambit Communications founder and MD Jamal Al Mawed, said:“Samsung is at the forefront of so much of the technology we use in our daily lives, and is literally shaping the future with its transformative ideas and technologies. It is both an honor and a proud responsibility for us to help tell those stories in the region.”
The agency has also made six new hires this month, including senior content strategist Shalaka Paradkar, a former architect and journalist, who specialises in sustainability and technology and has worked with clients including Amazon Devices, DHL, KPMG and Sony. She joins from WPP advertising agency BPG.
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