(MENAFN- EIN Presswire)
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After significant changes to IMMEX threatened increased fees, leading apparel brand deploys a resilient commerce enablement platform to maintain growth.
Stord shares that commitment to our customers and can move just as fast to meet their expectations and has already helped us overcome drastic changes in the market.” - Chad Brinton, Head of Operations at True ClassicATLANTA, GA, UNITED STATES, January 30, 2025 /EINPresswire / -- True Classic , the fastest growing direct-to-consumer premium menswear brand, announces its new partnership with Stord , a leader in commerce enablement fulfillment and technology services for high-volume omnichannel mid-market and enterprise brands.
Founded in 2019, True Classic experienced meteoric growth, hitting the $100 million mark in just two years with 1 shirt design in 6 colors. This success propelled expansion into 50+ apparel categories, 9 independent retail locations, and global demand. In the past 6 years, True Classic has served over 5 million customers across 192 countries, and donated over 250,000 shirts to homeless veterans, shelters, and schools since July 15, 2024.
“True Classic was never meant to be a brand that is on the fast track to a billion dollars,” said Ben Yahalom, CEO of True Classic.“We just wanted to help people look good and feel good, but our attention to the customer, to building community is what has set True Classic apart. We move fast and we always deliver for our customers. Stord shares that commitment to our customers and can move just as fast to meet their expectations and has already helped us overcome drastic changes in the market.”
In December of 2024, Mexico made substantial changes to its IMMEX program targeting apparel, textiles and other goods. These new changes directly restricted the importation of certain goods into Mexico. Many brands were negatively impacted and were facing steep increases in their fulfillment costs, including True Classic.
"True Classic's mission is to help people look good and feel good, but our attention to the customer and to building community is what has set True Classic apart. We move fast and we always deliver for our customers. Stord shares that commitment to our customers and can move just as fast to meet their expectations and has already helped us overcome drastic changes in the market," said Chad Brinton, Head of Operations at True Classic.
With Stord, True Classic enjoys a seamless end-to-end consumer experience powered by an integrated fulfillment and technology solution. Stord's center in Hebron, KY will be the backbone for True Classic's US fulfillment, taking advantage of advanced automation and warehouse efficiency. Stord was able to launch True Classic in just 19 days from signature to outbound products, avoiding any disruptions.
Stord's Order Management System (OMS), Stord One Commerce, integrates with True Classic's substantial marketplaces and sales channels, revealing real-time order and inventory visibility and giving their team complete status clarity on all DTC and B2B US orders with up-to-the-second dashboards on performance metrics.
Stord Parcel combined with Stord's Last-Mile Optimization software allows True Classic a simplified global carrier management tool which automatically picks the optimal carrier and service level for every package, ensuring delivery promises are hit every time without overspending.
"True Classic is an impressive brand. They have successfully navigated the challenging apparel market, meeting growing consumer demand, expanding inventory lines - all while focusing on their consumer experience and their community. We are honored to help them continue that growth while overcoming the dynamic global market conditions. While other brands struggle to adapt to these new realities, True Classic's rapid action and Stord's ability to meet their needs will fuel continued growth without compromising on providing industry-leading consumer experience," said Sean Henry , CEO and co-founder of Stord.
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About True Classic
Founded in 2019, True Classic is one of the fastest-growing men's apparel brands, redefining everyday essentials for the modern man. U.S.-based and globally available, the DTC fashion brand combines ultra-soft fabrics, tailored fits, and inclusive sizing from S-3XL to create versatile basics that look and feel exceptional on all body types. With a mission to help men look good, feel good, and do good, True Classic donates over 40,000 T-shirts each month to homeless veterans, shelters, and schools, while supporting initiatives like the Tiny House Project. The brand also supports philanthropic efforts by aiding humanitarian crises, fulfilling teacher wishlists, and providing resources during natural disasters. For additional information, please visit or follow trueclassic on Instagram at @trueclassic.
David Packman
Stord
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True Classic Avoids Increased IMMEX Fees and Massive Delays on DTC and B2B with Stord
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MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.