2025 Medical Device Sales Blueprint: Use The B2B Clinical Trust Transfer Method
Building a successful sales business doesn't have to be complicated. Zane Myers knows a thing or two about keeping it simple. Read his latest book to find out why trust is your greatest ally in growing a thriving B2B enterprise in the medical device sector.
The secrets of medical sales mastery are simpler than you think! Learn the Clinical Trust TransferTM method by ordering your copy of The Medical Sales Accelerator from AcceliMed & Zane Myers. More details at
Applicable To Any B2B Business
'The Medical Sales Accelerator: A Painfully Honest Guide to Selling Medical Devices in the Real World' explores proven methods to increase your sales opportunities and conversions. While the blueprint uses medical equipment sales as an example, you can apply the techniques to any B2B business.
Keep It Simple
The book – which was written by seasoned sales pro Zane Myers – highlights that the field of medical device sales has become increasingly complex due to new technologies. Have you been distracted by a perceived need for skills such as SPIN and solution selling alongside virtual selling certifications, sales enablement apps, and intensive product training? Zane points out that, in reality, the most crucial commodity in medical sales is trust and he's got a system that helps you build that very thing.
“I'm fed up with watching small, innovative companies get muscled out by industry giants, not because their products are inferior, but because they can't get their foot in the door,” Zane says.“This isn't another complex system to master or another tool to learn. This is Clinical Trust TransferTM - a return to what actually works: taking the trust you've built with current customers and transferring it directly to new prospects.”
Post-COVID Realities
Part One of the book explores why cold calling and hiring more sales reps is not the answer to generating more medical device sales. Zane suggests these outdated methods are doomed to failure in a post-COVID world.
Clinical Trust TransferTM
Part Two gives you the Clinical Trust TransferTM blueprint – a step-by-step process that has already helped new reps close deals within their first 30 days of work and assisted veteran salespeople in doubling their closing rates.
“When Dr. Sarah Smith, Chief of Orthopedic Surgery, says she's 'too busy to meet,' what she's really saying is 'I've sat through too many waste of time sales pitches already. But send her a two-minute video of Dr. Jones - her respected colleague at a large Los Angeles City Hospital - explaining how your device transformed his practice... Now she knows you're not wasting her time, and suddenly her calendar clears.”
Other facets of the blueprint include a 'smartphone success story formula', magic questions that encourage doctors to sell on your behalf, email templates, and a 14-day fast start implementation guide.
Medical device sales doesn't have to be rocket science. Follow the AcceliMed & Zane Myers blueprint and watch your business boom!
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