That Lot Appoints Executive Creative Director
Date
7/23/2024 5:15:42 AM
(MENAFN- PRovoke)
LONDON - Creative social media specialist That Lot, part of The Weber Shandwick Collective, has appointed former Deliveroo global head of creative Paul Hewitt as to the newly-created role of executive creative director.
Hewitt joined Deliveroo in 2022 to lead its in-house creative agency. Before that, he spent nearly five years contracting with google and YouTube in the UK as creative director. He has also worked at agencies including Karmarama and freelanced with clients such as Pinterest, Virgin, Yotel, Benefex and Waitrose. Alongside his commercial work, Hewitt is also an award-winning playwright.
In his new role, Hewitt will lead That Lot's creative output as part of the agency's leadership team. Recent client wins include high street bakery chain Greggs, which handed That Lot its social media business earlier this year.
That Lot EVP Dylan Davenport said:“Creativity comes above everything else. So, it's important we have someone who has the creative vision, the creative talent and the creative leadership to deliver that promise. And Paul has all three in bucketloads.”
Hewitt added:“Championing creativity on the inside for great brands has been a real privilege. As these brands have grown creatively, I've seen social become the place for brands to get noticed, find their voice and create conversation. Now, I've got the opportunity to work with this stellar team at That Lot to get big ideas onto the small screen.”
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