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July 19, 2024 /3BL/ - Kenvue is advancing its commitment to educating adults and youth about the importance of practicing safe skin care and overall skin health. Beginning now with Ultraviolet (UV) Safety Month in July, the company's Neutrogena brand is collaborating with Walgreens and the Melanoma Research Foundation (MRF) to equip families with the information they need to protect their skin from the sun by offering free skin cancer screenings and education on effective skincare products.
“Summer is full of opportunities to enjoy the outdoors and create fun memories with friends and loved ones, but it also increases our skin's exposure to harmful UV rays,” said Liz Pandya, Head of Public Health and Education, Kenvue*.“That's why we're proud to help arm families with the knowledge and resources they need to be sun safe every day.”
In collaboration with Neutrogena, Walgreens is hosting SPF Fest, an outdoor interactive community-oriented event in Chicago featuring Neutrogena experts, products, and free skin cancer screenings provided by the MRF. According to the MRF, nearly 93% of cutaneous melanomas are related to excess UV exposure, and regular screenings are vital to help detect melanoma in its earliest stages.
“We're thrilled to work alongside Neutrogena and MRF to educate Chicagoans on the importance of protecting our skin during the long summer days spent in the sun," said Heather Hughes, Group Vice President and General Merchandise Manager for Health, Wellness, Beauty, and Personal Care at Walgreens. "Customers outside of the Chicago area can always stop by their local Walgreens to consult with our Beauty and Wellness Consultants and Pharmacists for personalized sunscreen recommendations tailored to their individual needs.”
“As the largest independent organization devoted to eradicating melanoma, the MRF is pleased to collaborate with its longstanding National Prevention Partner, Neutrogena, and Walgreens this UV Safety Month at the upcoming SPF Fest,” says MRF CEO Kyleigh LiPira.“Fostering patient education and promoting awareness around the importance of sun safety and prevention is integral to the MRF's mission and we are elated to facilitate complimentary skin checks for the greater Chicago community.”
Kenvue is also advancing skin protection education through its sponsorship of Young Minds Inspired , a leading provider of free educational outreach programs for learners of all ages. As part of the sponsorship, this fall, Young Minds Inspired will launch a free education program, Sun Safety for All, that teaches the basics of skin health through sun safety. Developed alongside experts in youth education and dermatology, the program is geared toward teachers, students, and families. It's a turn-key program flexibly designed with digital and print resources to support ELA, Science & health curricula.
“UV rays don't stop as the summer winds down and it's time to go back to school, and neither should protective skin care,” added Pandya.“By working with Young Minds Inspired, we're making it fun and engaging to learn what it means to practice safe skin care. We hope that teachers and families embrace the program for a healthy start to the new school year.”
“YMI, the leading provider of educational materials, is proud to collaborate with Kenvue to develop a sun care educational campaign that will engage millions of kids in grades 3rd through 8th and their families,” added Donald Lay, Managing Partner and Owner at YMI, Inc.“Our interactive print and digital content will educate and increase awareness about the effects of UV rays on the skin and the importance of consistent sun protection. Together, we can make a difference in protecting families and promoting overall well-being.”
The Sun Safety for All program will begin as a pilot, with a rollout scheduled in 20 states timed for the back-to-school season.
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To learn more about Neutrogena's collaborations in advancing skin health education or to set up an interview with Elizabeth Pandya, please contact media relations, Mike Stouber at ....
* Liz Pandya is an employee of Johnson & Johnson Consumer, Inc.
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