How Swiss Tourism Bosses Deal With The Effects Of Influencers


(MENAFN- Swissinfo) Influencers help to tempt tourists to“must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it.

This content was published on July 12, 2024 - 09:02 1 minute

Julie worked as a radio reporter for BBC and independent Radio all over the UK before joining swissinfo's predecessor, Swiss Radio International, as a producer. After attending film school, Julie worked as an independent filmmaker before coming to swissinfo in 2001.

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Swiss hotels and holiday destinations are expecting around 100,000 more visitors in the Alpine country compared to last summer.
SWI swissinfo takes a look back at how beauty spots have in the past turned into tourism hotspots, and how tourism bosses threw water on the problem.

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