Bardella Could Become Youngest French PM At Helm Of Far-Right National Rally

(MENAFN- The Peninsula) AP

Nice, France: At just 28 years old, Jordan Bardella has helped make the far-right National Rally the strongest Political force in France. And now he could become the country's youngest prime minister.

After voters propelled Marine Le Pen's National Rally to a strong lead in Sunday's first round of snap legislative elections, Bardella turned to rallying supporters to hand their party an absolute majority in the decisive round on July 7.

That would allow the anti-immigration, nationalist party to run the government, with Bardella at the helm.

Who is the National Rally president? When Bardella replaced his mentor, Marine Le Pen, in 2022 at the helm of France's leading far-right party, he became the first person without the Le Pen name to lead it since its founding a half-century ago.

His selection marked a symbolic changing of the guard. It was part of Le Pen's decade-long effort to rebrand her party, with its history of racism, and remove the stigma of antisemitism that clung to it in order to broaden its base.

She has notably distanced herself from her now-ostracized father, Jean-Marie Le Pen, who co-founded the party, then called the National Front, and who has been repeatedly convicted of hate speech.

Bardella is part of a generation of young people who joined the party under Marine Le Pen in the 2010s but likely wouldn't have done so under her father.

Since joining at age 17, he has risen quickly through the ranks, serving as party spokesperson and president of its youth wing, before being appointed vice president and becoming the second-youngest member of the European Parliament in history, in 2019.

"Jordan Bardella is the creation of Marine Le Pen,” said Cécile Alduy, a Stanford University professor of French politics and literature, and an expert on the far right. "He has been made by her and is extremely loyal.”

On the campaign trail, Le Pen and Bardella have presented themselves as American-style running mates, with Le Pen vying for the presidency while pushing him to be prime minister, Alduy said. "They are completely in line politically."

How did he become the movement's poster child? It wasn't only having a different last name that made Bardella an attractive prospect for a party seeking to widen its appeal beyond its traditionally older, rural voter base.

Bardella was born in the north Parisian suburb of Seine-Saint-Denis in 1995 to parents of Italian origin, with Algerian roots on his father's side - and far from seeking to deny these roots, he has used them to soften the tone (if not the content) of his party's anti-immigration stance and its hostility to France's Muslim community.

Although Bardella attended a semi-private Catholic school and his father was fairly well-off, party-sanctioned accounts have stressed his upbringing in a rundown housing project beset by poverty and drugs. Never having finished university, Bardella's relatively modest background set him apart from the establishment.

What's more, he could tell people directly - and crucially young voters - about it. With over 1.7 million followers on TikTok and 750,000 on Instagram, Bardella has found an audience for his slick social media content, which ranges from more traditional campaign material to videos mocking Macron and seemingly candid glimpses into the life of the National Rally's would-be prime minister.

With a neat, clean-shaven look and social media savvy, he has posed for selfies with screaming fans. While his rhetoric is strong on hot-button issues like immigration - "France is disappearing” is his tagline - he has been relatively blurry on specifics.

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