Account News In Brief (July 1, 2024)

(MENAFN- PRovoke) RALEIGH, NC - French/West/Vaughan
(FWV) has been selected to provide creative and integrated marketing support to
Children's Flight of Hope
(CFOH). CFOH has tapped FWV to provide a host of creative assistance and marketing support, ultimately supporting the non-profit as it expands into new markets and reaches potential new partners and donors. Work includes a strategic plan to leverage earned and paid media channels, alongside a retail point-of-sale campaign and other supporting creative materials intended to reach its target audience. Incorporated in 1991, CFOH is a non-profit organization that provides flights to specialized medical care for children in need.

NEW YORK - Destination marketing organization Tourism Fiji
has named
BMF's experience-led PR practice as its North America public relations agency of record.
BMF's scope of work includes leading all public relations efforts for the North American market while contributing to global strategy for the brand. Their communications plan includes refreshing Tourism Fiji's messaging; driving top-tier earned media via comprehensive campaigns and innovative, unforgettable experiences for press and KOLs; spearheading key influencer and partnership initiatives; and maintaining a steady, robust drumbeat of headline-worthy news and destination updates.

NEW YORK - Group Gordon, has been named the public relations agency of record for the
Levin Center for Legislative Oversight and Democracy
at Wayne State University Law School (the Levin Center). Group Gordon will work to elevate the organization on the national stage and support all aspects of its communications strategy, from messaging to media relations to
thought leadership. Group Gordon won the business through a competitive national public RFP. The Levin Center was established in 2015 to carry on the legislative oversight legacy and vision of former US Sen. Carl Levin, Michigan's longest serving senator.

LOS ANGELES - After several years working together in Europe, Hogan Assessments has appointed Hopscotch USA to deliver multi-market, multilingual PR support in the Americas. Hopscotch USA's team, which comprises bilingual English, Spanish and Brazilian Portuguese speakers based out of the US, will work with Tulsa-based Hogan Assessments to share insights, trends and best practice from the world of HR and personality assessments with media in the US, Mexico and Brazil.
Hogan's decision to expand external comms to the Americas comes on the back of a five-year successful relationship with the agency's European counterpart, Hopscotch Europe, covering the UK, France, Germany, Benelux, Italy and Switzerland.

SAN DIEGO - Crowe PR
is partnering with Fierce & Kind, a San Diego-based impact-driven spirits brand. The California-based award-winning companies are collaborating to amplify Fierce & Kind's awareness regionally and across North America through media relations, social media marketing and other strategic integrated PR initiatives.
Founded in 2020, Fierce & Kind is a minority-owned and woman-led spirits company with a rapidly growing presence in bottle shops, national retail chains and bars and restaurants across California.

NEW YORK - 5W Public Relations has been selected to partner with Alto Canto Tequila. 5W will spearhead a comprehensive communications campaign spanning a multi-faceted media relations approach, influencer programming, strategic counsel, and event activations.

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