Alibaba, Other Chinese Companies Make Their Presence Known As Major Sponsors Of Euro 2024 Soccer Tournament

6/24/2024 2:17:01 PM

(MENAFN- Investor Brand Network) Euro 2024 is a monumental event, not just for the incredible football action but also for an unexpected group of major sponsors, including Chinese companies such as
Alibaba Group Holding Ltd. (NYSE: BABA) . The participation of
Alibaba and other Chinese companies in sponsoring Euro 2024
is a significant development, showcasing an important shift in the landscape of international sports sponsorship.

Other Chinese companies sponsoring the tournament include Hisense, an electronic manufacturer; AliExpress, an online retailer service; Ant Group, a digital payments platform; Vivo, an electronics maker; BYD, an electric vehicle (EV) maker; and Huawei, a tech giant. These companies are seeking increased...

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