X announces live broadcast feature to be restricted to subscribed users
Date
6/23/2024 3:33:41 AM
(MENAFN) In a surprising development, the X platform, formerly known as Twitter, has announced that its live broadcast feature will now be restricted to users who subscribe to its paid plans. This decision, reported by a specialized technical website, marks X as the sole major social media platform to charge for this service, contrasting with other platforms like Facebook, Instagram, YouTube, TikTok, and Twitch where live streaming remains free.
X has not officially clarified the rationale behind this new fee for live streaming. However, industry analysts suggest it may be part of X's strategy to bolster its revenues and offset recent financial losses. According to documents from a news outlet, X experienced a significant 40 percent revenue decline in the first half of 2023 compared to the same period in 2022.
The subscription options for X Premium start at USD3 per month for the Basic tier, escalating to USD8 per month for the Premium tier, and USD16 per month for the Premium Plus tier.
This move has sparked a range of reactions among users. Some criticize the decision, arguing that it unjustly restricts freedom of expression on the platform. Conversely, supporters believe it could enhance content quality on X by incentivizing serious broadcasters through paid subscriptions.
As X continues to navigate its financial challenges and reshape its platform offerings, the decision to monetize live streaming reflects a strategic shift aimed at stabilizing its financial standing while potentially reshaping user engagement dynamics.
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