Beckham sees improvement in personal brand after Netflix documentary series
Date
10/25/2023 2:51:25 AM
(MENAFN) David Beckham, the retired professional soccer player, has experienced a significant boost in his personal brand thanks to the popularity of the Netflix documentary series "Beckham." The release of this four-episode series, directed by Fisher Stevens and available on Netflix since October 4th, has drawn in hundreds of thousands of new followers to David Beckham's social media accounts, as disclosed by Netflix co-CEO Ted Sarandos.
During Netflix's third-quarter earnings call last week, Sarandos highlighted the impressive impact of the documentary on Beckham's online presence. He noted that the soccer legend gained nearly 500,000 new social media followers in just one week. This surge in Beckham's social media following demonstrates the documentary's profound influence on his personal brand.
On his verified Instagram profile, David Beckham's follower count has now reached 84.5 million, while on Facebook, he has 57 million followers. Despite these substantial gains, neither Authentic Brands Group, who manages Beckham's brand, nor Netflix provided any further updates on the reported 500,000-follower increase.
The "Beckham" series made its mark on Netflix, ranking as the most-watched English television program for two consecutive weeks. It amassed a total of 11.6 million views and 54.9 million viewing hours from October 9th to 15th. In the initial days following its release, the series garnered 12.5 million views and 58.8 million viewing hours on the platform.
The documentary series delves into David Beckham's illustrious two-decade soccer career and also provides insights into his personal life, including his relationship with his wife, Victoria Beckham, a former member of the Spice Girls.
Expressing his gratitude on Instagram upon the show's release, David Beckham said, "I’m grateful to my family, friends, former teammates, and everyone that has been part of my story. It’s been an incredible journey… I hope you enjoy watching."
In summary, "Beckham" has not only brought the life and career of David Beckham to a global audience but has also significantly bolstered his personal brand, as evidenced by the substantial increase in his social media followers. This underscores the power of streaming platforms in elevating the profiles of public figures and athletes.
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