HOTEL INDIGO DEBUTS LARGEST MARKETING CAMPAIGN IN BRAND HISTORY, DELIVERING A BEAUTIFUL PERSPECTIVE OF NEIGHBOURHOODS ACROSS THE WORLD

(MENAFN- Seven Media) Dubai, United Arab Emirates, October 2023 – Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, is unearthing the hidden gems that only can be found in a neighbourhood and inspiring the next generation of travelers to go out and explore. The brand's newest international marketing campaign, The World’s Neighbourhood Hotel, is rooted in the brand’s long-held belief that when you see the world through the neighbourhood, the neighbourhood changes your world.
In a global survey* of 25–44-year-old travellers across six countries from Hotel Indigo, the brand reveals 73% of these travellers feel it is important for the hotel they stay in while traveling to be connected to the local neighbourhood as it may inspire more adventurous activities, the desire to try new things, and meet new people. It also unveils the impact immersive travel has on our perspective of the world, with over 1 in 2 UAE-based travelers (52%) having questioned their life’s trajectory after coming home from a trip and 88% making major life changes due to their experiences on a trip. Hotel Indigo’s The World’s Neighbourhood Hotel is a testament to that – because when you stay at a Hotel Indigo, you don’t just visit a place – you fully immerse yourself in it – and then you take a little bit of it home with you.


Officially rolling out this month in a phased approach globally, Hotel Indigo’s The World’s Neighbourhood Hotel is designed to celebrate how guests can discover, or rediscover, some of the most inspiring and culturally rich neighbourhoods in and outside the hotel.
Additional insights from UAE-respondents show that 93% of UAE-based travellers are more likely to take risks when they are travelling, in a staggering display of travel’s impact on our confidence, curiosity, and comfort levels. Of the 93%, 53% admitted to trying new cuisines, 35% were more likely to strike up a conversation with a stranger, and 28% have altered their appearance with a new tattoo, piercing, or haircut – underscoring the evocative nature of immersive travel and the ways in which it propels us into new experiences.

Commenting on the survey, Haitham Mattar, Managing Director IHG Hotels & Resorts India, Middle East and Africa said: “The results are a testament to the importance of providing unique hotel stay experiences that embrace the culture of a property’s local destination. We host travellers that are curious and eager to experience something new, which creates an opportunity for us to support their exploration and appreciation of new cities, cuisines, cultures, and languages. It’s especially significant that UAE travellers are so eager to engage with local communities, as shown by the numbers, and is a reminder to the hospitality industry that immersive travel experiences are incredibly impactful, often leaving long-lasting impressions that can change guests’ lives forever,” he said.

The survey aims to gain insight into the value that respondents place on travel experiences and the local communities that they engage with when abroad. Hotel Indigo is a brand renowned for wholeheartedly embracing a neighbourhood’s personality, allowing it to guide every aspect of the guest experience and provide a gateway to discover the world’s most vibrant communities.



Just as no two neighbourhoods are alike, no two Hotel Indigo properties are alike. From a unique selection of vinyl Shibuya-Kei records in each guestroom at Hotel Indigo Tokyo Shibuya to infused elements reminiscent of Old Hollywood at Hotel Indigo Los Angeles Downtown or Hotel Indigo Brussels – City only using locally sourced ingredients in its restaurant, each individual property is inspired by local neighbourhood cues designed to ignite curiosity to explore something new. Similarly, Hotel Indigo Dubai Downtown features only local artwork, and the property reflects the contrasts of the city, with interiors inspired by vibrant Arabian culture paired with lavish amenities and funky furniture. Located just five minutes from the iconic Dubai Mall, Hotel Indigo Dubai Downtown brings together the best of exclusive attractions and local experiences for a truly authentic neighbourhood stay.

Over 1,000 travellers aged 25-44 from the UAE participated in the international questionnaire, revealing significant trends in what travellers from the region value when visiting new destinations. Of particular interest was the influence of local cultures and experiences, with nearly nine in 10 travellers (87%) saying staying at a hotel connected to the local neighbourhood was important to them, and 65% recalling changing their travel plans based on a recommendation from a local. Interestingly, a whopping 42% of these travellers have even fallen in love with a local they initially met on a trip, showcasing just how important it can be to engage with the native surrounds when travelling.



Hotel Indigo is a brand that exists to illuminate the world within the neighbourhood in a distinct and authentic way. Today, there are 145 Hotel Indigo properties open, with another 128 in the pipeline** and the brand is committed to doubling its portfolio globally over the next three to five years. In the Middle East, the Hotel Indigo portfolio comprises Hotel Indigo Dubai Downtown in UAE, with 13 hotels in the pipeline – including Hotel Indigo Jabal Akhdar Resort, opening in 2024 in Oman.

For more information on Hotel Indigo, visit Or download the IHG One Rewards mobile app, where you can now virtually explore select Hotel Indigo properties and the neighbourhoods they are in with a 360° tour.

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