Red Lorry Yellow Lorry Picks Up Mercer Mass Timber Account
Date
7/12/2023 8:09:02 AM
(MENAFN- PRovoke)
BOSTON - Mercer Mass Timber has appointed Red Lorry Yellow Lorry as its US agency of record after a competitive process.
The partnership will center on creating awareness of MMT through media and social campaigns positioning the new brand as a key member of the mass timber field. The effort will also focus on elevating the engineered wood company's voice and internal experts with thought leadership and leveraging commentary and news sharing opportunities.
The account will be led from RLYL's Boston office and supported by teams in Austin and Los Angeles. There was no incumbent agency.
“We're off to a great start – the lorries already helped nail down our brand voice and mission with a messaging project, while also setting the stage for the ongoing PR and social program,” said Shel Tejamo, director of marketing at MMT.“As a new brand in a dynamic and competitive market, it's critical that we have a strong communications foundation that will help accomplish our business objectives. It's clear that the lorries are a passionate team of individuals with a lot of great ideas to drive awareness of our mission and offerings. I'm excited to see what we'll achieve together.”
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