(MENAFN) Meta, the parent company of Facebook and Instagram, has launched a new paid subscription service called "Meta Verified." The service allows users on both platforms to pay for verification, offering a badge, proactive impersonation protection, and direct access to customer support. The announcement was made by CEO Mark Zuckerberg on his "Meta Channel," a new feature that aims to help creators directly reach their audience and form deeper connections with their communities.
The Meta Verified subscription service is currently only available to personal accounts, and the cost varies depending on the platform used for purchase. Users on iOS or Android devices will have to pay USD14.99 per month, while those purchasing on the web will pay USD11.99 per month. The service is currently only available in the U.S., Australia, and New Zealand. However, interested users from other regions can join a waitlist to receive a notification when the service becomes available.
Meta's decision to launch a subscription service follows Twitter's relaunch of its own subscription service, Twitter Blue, last December. The move is seen as a way for Meta to cut costs and improve its financial performance. The company has undergone two rounds of layoffs, with the latest round resulting in the layoff of about 10,000 workers. The previous round occurred in November 2021, when about 11,000 Meta workers were laid off.
Users who currently have verified badges can also apply for the Meta Verified subscription service. However, the company has stated that it does not plan to make any changes to those who have already been verified based on prior requirements. Meta Verified is aimed at offering additional benefits to verified users and providing better customer support for those who pay for the service.
The launch of Meta Verified highlights the importance of verification in social media platforms, as it enables users to build trust with their audience and protect themselves from impersonation. The service is also expected to provide Meta with an additional revenue stream, as users pay for the benefits that come with the subscription. As Meta seeks to improve its financial performance, the launch of Meta Verified could be a step in the right direction for the company.
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