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The production of beer in India can be traced back to the Vedic times, where mentions of the presence of a beer-like beverage known as“sura” can be found. Over the years, India has become quite skilled at making a lot of different varieties of beer, be it traditional or modern. One of the oldest beer brands in India under the United Breweries is the 'Kalyani Black Label', which was launched in 1969. India's first-ever microbrewery was set up in Pune in the year 2009 by Prateek Chaturvedi and his friend Suketu Talekar. It was named Doolally. A microbrewery is a place that produces freshly brewed beer, and the brew-master has the liberty to incorporate a mix of ingredients to make beers that taste differently. His passion for learning the ropes of microbrewing led him to give up his well-paid job for an unpaid internship at Brewerkz in Singapore. To make the construction of the brew house more cost-effective, all materials that were used to build it were completely local, which could be transported easily, hence saving a lot of surcharges. The modern beer industry saw the light of day and started thriving. The beverage has now become so popular that, since 2011, an annual beer and music festival, called the“Oktober Fest”, is held in Goa. The beer industry of India has only seen a rapid rise over the years and, with a steady hold over the market, the industry can hopefully achieve a lot more in the future. Since the alcohol market, especially beer, is one highly profitable market known for bringing in great revenues, it will definitely motivate more people to venture into this market, thereby giving rise to the number of local breweries.
According to the research report,“ Outlook, 2027″ published by Bonafide Research, states that the consumption of beer was 280.75 million cases in 2021, which generated revenue of over INR 39000 crores. India consumed 23.86 million hectoliters of beer in 2021. Low-priced standard strong beer is the choice of consumers in India, which has the largest market share. Bottled beer has high sales of around 64% in India as compared to canned beer. This is due to the perception of people that bottled beer keeps the beer colder longer, and the aluminium of the can imparts a metallic taste. New Delhi and Chandigarh, which lie in the northern part of India, are the highest beer-consuming cities in India, followed by Mumbai, Bengaluru, and Hyderabad. Indians buy liquor of any type from retail outlets as they are easy to locate in their vicinity and come in handy. Earlier, urban people preferred more beer than today, where the trend is gaining traction in rural India. Some major beer brands in India are Kingfisher, Royal Challenge, and Goa Kings Beer.
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The Indian alcohol market is known to have a rapid growth rate and keeps rising with every passing year. Being the third-largest alcohol industry in the world, it is needless to say that it is responsible for bringing in high revenues in the country. Beer is the third most consumed alcoholic beverage after whiskey in India, and the Indian beer industry is here to stay and has a lot of growth opportunities. But the growth rates for the future are lower when compared to whisky, vodka, and gin types.
The growth of the Indian beer industry is due to the increasing population and proportionate demand for liquor consumption. The various age groups of consumers are an important determinant in deciding the consumption of a product. Over the years, it has gained the status of being the social drink as it is preferred over hard alcoholic beverages. With a growing young population and rapid urbanization, as well as increased consumer access and choice, the beer industry has become unstoppable.
There is an increasing trend of craft beer in the Indian beer market as the choices and preferences of people change over a period of time owing to a lot of socio-economic and personal factors. Beer has evolved from a standard taste since its introduction and today is known as craft beer. These craft beers come with unique tastes and quirky packaging, which tends to appeal to the younger generation more. Bangalore's first craft beer brand, called the Briggs Brewery, was established in 2018 by Hari Singh. This brewery brings in materials required for the making of premium quality beer, like yeast and hops, from all over the world. Another major craft beer brand in India is Bira. What began as a venture in 2015 by importing Belgian brews, has now completely transformed itself into an Indian product. In 2016, its first production plant was established in Indore. Later, their locations spread across Mysore, Kovur, and Nagpur. There are a lot of other craft breweries, such as Simba, White Owl, Kati Patang, and so on. This initiative around the country has provided people with a completely different taste of beer, and now the market demand for craft beer has taken a positive turn and is expected to continue doing great business in the future. And this industry is easily one of the most profitable industries in the sector of manufacturing beer.
Due to COVID, retail sales of beer were completely shut down from March 23, 2020, until the first week of May, causing a considerable drop in sales for beer. However, during 2020–21, the Indian beer market shrank by force due to COVID. The industry has evolved from manufacturing standard beers such as strong and lager beer to flavoured and variety beers in line with trends in other developed countries. Bars, pubs, restaurants, and clubs were shuttered. Concerts, festivals, and sports events were cancelled or postponed. The beer industry, which was largely tied to the hospitality sector, suffered furloughs, layoffs, and steep declines in sales as countries went in and out of (partial) lockdown in staggered stages throughout 2020 and 2021.
Companies mentioned in the report: United Breweries Limited, SABMiller India Limited, Carlsberg India Private Limited, Crowns Beers India Private Limited, Devans Modern Breweries Limited, Som Distilleries and Breweries Limited, Mohan Meakin Limited, Molson Coors Cobra India Private Limited, B9 Beverages Private Limited
Considered in the Report:
• Geography: India
• Historic Year: 2016-17
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28
India by Region
• South India
• West India
• North India
• East India
By Segments covered in the report
• Standard Beer
• Premium Beer
By Category covered in the report
• Overall Strong Beer
• Overall Mild Beer
By Packaging type covered in the report
• Bottled
• Canned
By Cities covered in the report
• New Delhi
• Mumbai
• Bengaluru
• Hyderabad
• Pune
• Others
By Sales Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)
By Demographic covered in the report
• Rural
• Urban
Table of Content
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Indian Alcoholic Beverages Market Outlook
4.1. By Value
4.2. By Volume
4.3. Market Share
4.3.1. By Region
4.3.2. By Demographics
4.3.3. By Sales Channel
…continue
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