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Facebook was the start of a social network revolution, and in this webinar session, three Facebook fanatics tell us more about how to use it as a business tool and why it can be a growth tool instead of catching up with family and friends.
You will learn:
– Why Facebook is still a great platform despite other social networks
– What features you should be using
– Pages Vs. Groups
– What building a community is about
– Engaging with your audience
Natanya Bravo is our first guest. She is a business and mindset coach and the founder of The Bravo Life.
Natanya will teach you:
– About her own experience with Facebook
– How to create a strong community
– Why you should put people first
Natanya was in the entertainment and media industry for 10 years working with hugely popular consumer brands like Coca-Cola, BMW and Adidas.
She said she“got tired of making billion-dollar businesses richer”, and decided to follow her own plan with her own business, providing coaching and resources to support coaches and consultants through strategy, messaging, marketing and social media.
The place where people relax
“We don't own the platform but it is valuable,” she said,“it's where people connect on their 'off time' because it's more family and friends orientated opposed to Linkedin where people go for business.”
As Natanya points out, Facebook is a place where you can have more personal relationships, and this is how she started her business. It started off by creating a community and Facebook was a solid way to do that.
Get to know people, nurture them and give value
Be a human.
“People buy from people they like, know and trust,” Natanya said. Your audience wants to know your why.
The more personal connections you build, the more likely it will lead to engagement. So, lead with value and build a community before money.
How to build a community on Facebook
Natanya said that Facebook Groups are the best way to create an actual community as people are opting in to learn and connect with you.
“Your Facebook Page will take it a bit further and maybe you could share more than what you just share with everyone in the Group,” she suggests.
Natanya explained that in her personal experience he has used a Group for paying clients and then a free Group with free content. The group of paying clients will have a closed environment with private tips and videos.
Do you think this model could work for you?
Don't just build the community, get involved!
Don't just stop at creating a community, be a part of it and interact with your audience. Get to know them better and ask what content they want, this will keep them interested and satisfied if you are giving them exactly what they ask for!
Natanya's top tip : Most people forget about the power of your real voice. Posting videos is great but hearing someone's voice in real-time is even better! Utilise the voice-note tool to show how much you care about your clients.
Natanya said that this has been so effective when talking to potential paying clients and won some of them over!
Our next speaker is George Kao . He said that he actually“stumbled into social media marketing” after admittedly quitting his job at the wrong time.
He ended up helping friends out with Facebook, LinkedIn and Twitter for their professional profiles and found out that he could start charging to teach people about it.
George will teach you:
– Why it's okay to experiment
– How to make an impact
– Facebook Ads 101
Find out what works for you
“Mainstream marketing is not always right for everyone,” George said, and that's okay.
Effective marketing is finding which sites, networks and styles work for you. So in light of this, play around with your messaging and see what other people are doing.
If you want to see some of George's real-time content, watch back the video on YouTube where he screen shares his most recent content and how it's performing!
If you want to get things done, you've got to show up and make time to create, schedule and publish your Facebook posts.
If you don't show up or put in the effort to be present, your Facebook will most likely turn into an afterthought.
Creating a strong community may take time, but being consistent will make a huge difference.
What Ads should I use?
George showed us in the session just how powerful Facebook Ads can be – take a look at the full video to see how he filters his audience and gets a targeted result when boosting his own posts!
There are so many different types of ads for Facebook such as video, images, or even just 'plain-text' ads, but George suggests just making sure to provide value in whatever format and it will fly.
George's insight : George said that whenever he posts an ad he makes sure that people can learn something from it, even if it's just a 'plain-text' ad that requires people to click the 'show more' button. He says the key is to get them hooked on the content they can see at first glance to entice them to look at the whole piece of content.
Our last guest is Kandy Robertson .
She helps people build generational wealth and supports small businesses through social media marketing. So, what tips and tricks will Kandy give us?
Kandy will help you understand:
– The importance of Facebook features
– Why you should be checking your Facebook reels
– How your page can set you apart from your competition
Use the features
If there are engaging features available, use them! Kandy says that Facebook 'Lives' are a great way to gain attention from your audience, whether it's in a closed Group or for the whole page.
Facebook has created these features for a reason, so find out what works best for your audience and use it to your advantage.
TOP TIP : If you actively ask your community what they want, you will be able to prepare content around their requests and the features they like engaging with most. Interacting with your community can save you so much time and if you're looking to engage paying clients, it will show them how dedicated you are to customer service.
Don't ignore Facebook reels
Just because they're on Instagram, it doesn't mean that Facebook reels are entirely the same. Even though it's a very similar format to Instagram and Tik Tok, Kandy said that Facebook reels are actually brilliant for the algorithm.
We know video content is brilliant for engagement and because Facebook is a more family and friends orientated site, it's argued that users share a lot more posts and reels than on other social networks.
Try creating reels on Facebook and see how it affects your engagement – your community could have a new favourite type of content!
When it comes to business on Facebook,“we forget as business owners that we are also consumers” says Kandy. Once again, people want to be connected to other humans, so get to know the audience, get personal and be yourself.
Let your Facebook page speak for your business
“Facebook pages have become the Yellow Pages,” said Kandy. You can tell a lot about a business from their Facebook, so make sure your page provides valuable content that reflects what your business does with testimonials and ratings if possible.
This may be the key difference between your business and a competitor.
Thank you to all the experts who showed up as their authentic selves and shared some insightful points about the OG social network, still creating connections and communities.
To see more insights and live examples from the webinar, give it a watch on YouTube ! Plus see extra questions answered by our experts.
Be sure to sign up for our next FREE event on our website with more eye-opening facts that will help you grow your small business.
Also published on Medium .
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