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BFL Group enhances loyalty program to reward customers with more 'Smile More' points
(MENAFN- CommuniGate Middle East) Brands For Less (BFL) Group, one of the world’s leading off-price retailers of fashion and homeware, has improved its Smile More loyalty program in a bid to provide a morerewarding shopping experiencetoits customers.
Customers used toearn1 Smile More point for every AED 2spent. The newpoint system offers double points to everyAED 1transaction across all BFL shops and platforms. Membership in the program is categorized as Yellow Tier and Black Tier, both offer exclusive benefits and rewards such asbirthday deals and cashback.
To qualify and maintain membership for the Black Card tier, customers have tocollect a minimum of 8,000Smile points annually. Yellow Card members who accumulated more than 8,000 points within a year will get anautomaticupgradeand be notified through SMS and e-mailaddress provided during the registration process.
Ayman Beydoun, Chief Operating Office of BFL Group, said: “Customers are always looking for aremarkable and rewarding shopping experience, which is why we are constantly improving our services and programs. This improved loyaltyprogram is in line with our goals to provide old and new customers exceptional value and strengthen our relationship with them.”
“Customer service is an integral part of our commitment, and we operate with a customer-centric approach. The best interests of our customers are the basis of our plans, strategies, and programs. And with these initiatives and newly opened outlets, we are looking forward to another year ofstrong sales growth,”he added.
The improved loyalty program is part of the Group’s strategies to attract more customers this first quarter,in addition to its distinct selling methods, exclusive prices, product diversification, and rapid expansion plans.The company is set to unveil more initiatives and plans for this year.
BFL Group is known for its unique shopping concepts and keeping customers engaged with their wide selection of items from more than 3,000 brands.It has recently opened Luxury For Less, an addition to known brands such as Brands For Less, Homes For Less, Toys For Less, MuyMucho, and Tchibo.
Customers used toearn1 Smile More point for every AED 2spent. The newpoint system offers double points to everyAED 1transaction across all BFL shops and platforms. Membership in the program is categorized as Yellow Tier and Black Tier, both offer exclusive benefits and rewards such asbirthday deals and cashback.
To qualify and maintain membership for the Black Card tier, customers have tocollect a minimum of 8,000Smile points annually. Yellow Card members who accumulated more than 8,000 points within a year will get anautomaticupgradeand be notified through SMS and e-mailaddress provided during the registration process.
Ayman Beydoun, Chief Operating Office of BFL Group, said: “Customers are always looking for aremarkable and rewarding shopping experience, which is why we are constantly improving our services and programs. This improved loyaltyprogram is in line with our goals to provide old and new customers exceptional value and strengthen our relationship with them.”
“Customer service is an integral part of our commitment, and we operate with a customer-centric approach. The best interests of our customers are the basis of our plans, strategies, and programs. And with these initiatives and newly opened outlets, we are looking forward to another year ofstrong sales growth,”he added.
The improved loyalty program is part of the Group’s strategies to attract more customers this first quarter,in addition to its distinct selling methods, exclusive prices, product diversification, and rapid expansion plans.The company is set to unveil more initiatives and plans for this year.
BFL Group is known for its unique shopping concepts and keeping customers engaged with their wide selection of items from more than 3,000 brands.It has recently opened Luxury For Less, an addition to known brands such as Brands For Less, Homes For Less, Toys For Less, MuyMucho, and Tchibo.
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