(MENAFN- Trend News Agency)
Press-release
In 2021 Carlsberg Azerbaijan increased tax payments to
the state budget by 9%
Company results for 2021
Despite a decrease in the volume of sales by 2.7%* in
2021 due to the market volatility during the COVID-19 pandemic,
Carlsberg Azerbaijan's tax payments increased by 9%, amounting to
38.8 million AZN.
Growth in sales volumes in the modern trade channel (large chain
stores) was 6.7% , while on-trade (cafes,
restaurants) and DIOT (draught beer in stores) channels reached a
record 20.5% over the past three years, which was
thanks to the recovery of draft beer sales after the lifting of
pandemic-related restrictions. On the other hand, the return of
consumers to cafes and restaurants led to a 9.8% decrease in sales through the traditional trade channel (small
stores).
Company brands
Key brands of the company have demonstrated the sales volumes
growth in 2021. The flagship brand Xırdalan showed
a strong growth (+3% ), primarily due to the
redesign in 2020, as well as improved coverage in the HoReCa
channel (hotels, restaurants, cafes). Kuler , a
brand for consumers who are looking for unconditional novelty in
classic beer, demonstrated amazing results (+16% ),
thanks to the launch of new flavor Kuler Sweet Lime, as well as
activities on the beaches of Absheron and advertising campaign.
The focus on the development of alcohol-free line of“Baltika”
brand with new flavors “Baltika 0 Raspberry”,“Baltika 0
Lime” and “Baltika 0 Grapefruit”, launched in 2020, allowed this category to grow by 31% in
the company portfolio . Premium brands from the Carlsberg
Group's global portfolio - the legendary Danish lager Carlsberg and one of the leading French brands - Kronenbourg 1664 Blanc , distributed in the major
cities of the country, increased sales by 57% and
49% , respectively. However, some of the company's brands
showed a negative trend compared to 2020: Efsane - 16%,
Tuborg - 19% .
Localization of raw materials and supplies
In order to reduce import dependence, the company pays great
attention to the localization of raw materials and supplies used in
the brewing industry. In September 2021, Carlsberg Azerbaijan
brewed the first Xırdalan beer using Azerbaijani
barley . The barley localization project was launched in
2019 jointly with the AzərŞəkər company, and in 2022-2023 it is
planned to completely switch the production to local barley. In
2021 the company began using locally produced labels and is
currently negotiating with local producers of bottles and PET
packaging.
Sustainable development
During the last several years Carlsberg Azerbaijan demonstrates
significant progress in implementation of the Carlsberg Group
long-term sustainable development program Together Towards
ZERO . Since 2015, the company has managed to reduce
specific water consumption in production by 26.7% ,
heat energy by 27.1% and CO2 emissions by 16.2%. In 2021, 10% of the
company's refrigeration equipment at sales points was replaced with
environmentally friendly equipment that functions on refrigerant,
which does not pollute the environment.
In 2021, the company laid the foundation for a long-term
partnership with the“ASAN volunteers” organization to
promote responsible drinking with a focus on sober
driving. As part of this cooperation, enlightenment works and
surveys will be conducted among the residents of Baku, Ganja,
Sumgayit, Barda and Guba, as well as in the digital environment, to
monitor the annual increase in awareness in the country.
The company continued partnership with the global Coastal Cleanup initiative together with the
Ministry of Ecology and Natural Resources of Azerbaijan Republic,
Coca-Cola,“ASAN Volunteers” organization and other representatives
of the business environment. Within the frames of this campaign,
more than 6.5 tons of waste were collected from 25 hectares of Absheron beach areas.
On January 1, 2022, Alius Antulis was appointed managing
director of Carlsberg Azerbaijan, replacing Vyacheslav Maltsev, who
occupied this position during the last 4.5 years.
“I will do my best to ensure that during my leadership, the
company is able to consolidate the success of recent years and
reach even greater heights. I am very glad that the business
environment in Azerbaijan is extremely favorable, and the State
authorities are open to dialogue and cooperation. In 2022, we will
continue to invest in the product quality, the brands development
and the beer market in the country. We are looking forward to treat
our consumers with interesting novelties within the company's
alcoholic and non-alcoholic portfolio. I believe that in 2022, the
Carlsberg Azerbaijan will contribute to the development of the
industry and the non-oil sector of the country through
well-coordinated teamwork of its professionals”, said Alius
Antulis.
Company information:
The Carlsberg Azerbaijan brewery is located in the city of
Khirdalan, 10 kilometers from the capital of Azerbaijan. The
production capacity of the plant is 8 million decaliters per year.
The company employs about 260 people and has created more than
3,000 jobs in related industries (suppliers, retail, hospitality).
The total amount of the company's investments in the development of
the plant is about 60 million AZN. The company's portfolio includes
such popular brands as Xirdalan, Carlsberg, Tuborg, Baltika,
Efsane, Kronenbourg Blanc 1664, Seth&Riley's Garage.
The Carlsberg Group was founded in 1847 and is currently one of
the world's largest beer producers. The company's headquarters is
located in Copenhagen, the capital of Denmark. Carlsberg Group has
factories in dozens of countries in three major regions of the
world - Western Europe, Central and Eastern Europe, and Asia. The
company's portfolio includes more than 140 beer brands. The total
number of Carlsberg Group employees is more than 40,000 people.
Compared to
results of 2020
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