Cherise revolutionizes tea consumption in India; launches IoT-enabled Tea vending kiosks

(MENAFN- Teamwork Communication Group) New Delhi, 12th July, 2021: Indian startup Cherise India Private Limited, a venture set up by Mr Parimal Shah who is a 3rd Generation Tea Sommelier from a family of Tea farmers, has forayed into Smart Vending by launching a range of smart, IoT & Android based Vending machines. It has a wide portfolio of Teas, Coffees, Soups and Milk, under their popular Cherise brand. The supremely user-friendly smart vending kiosks of Cherise come with its own proprietary Cherise IoT dashboard and app for monitoring the operations.

Cherise, unlike other vending operators, provides its customers with an access to the IoT vending platform that gives real time data on consumer consumption patterns, inventory and billing, all at the click of a button. The Cherise vending machines dispense home-made style Teas, Coffees, Milk and Soups in a jiffy.

“Consumers in today’s day and age are knowledgeable and mature. They are aware of global trends and well connected on social media platforms. Due to such exposure, their expectations have increased phenomenally when it comes to health & hygiene. Today, consumers carefully read all the ingredients that are being used to create a food or beverage formulation.
They expect that their product is made using natural ingredients and they expect honest quality first and foremost. This is exactly what Cherise delivers. Our vending technology is fully proprietary and owned by us, we have our own laboratories where we do extensive research on vending technology as well as on beverage ingredients. Our smart vending machines as well as our beverages and formulations are manufactured by us at our own plants. We do not have any 3rd party or OEM partners and we do not do any form of private labeling for anyone”.
We manufacture and market our own brands,” said Mr. Parimal Shah, Founder & CEO, Cherise India Pvt Limited.
Cherise is associated with the MK Jokai group of companies, which is Parimal’s family business and owned by his father, Mr. Kalpesh M Shah. MK Jokai is today one of the largest farmers of Premium Assam Orthodox Teas in the World and owns thousands of acres of Tea Plantations in Assam and West Bengal.

Along with their Smart vending machines, Cherise has formulated and launched a wide range of premium beverages in the Tea, Coffee, Milk and Soups category. These beverages are all vended through their Smart Vending machines, which makes this into an ideal printer-cartridge model. Natural & healthy beverages such as Mumbai Masala Chai, Delhi Adhrak Chai, Calcutta Elaichi Chai, Nagpuri Nimbu Chai, Bikaneri Elaichi Doodh, Gujrati Haldi Doodh, Madras Coffee and many more have been created by the food scientists at Cherise and are now available via the Cherise Smart Vending Eco-System and also via marketplaces like Amazon among others.
“Since we come from a family of Farmers and are Tea specialists ourselves, we understand the science behind ingredients. We are able to control and influence the supply and the quality of ingredients and this allows us to create superior tasting, 100% natural formulations and blends. Our teas and coffees taste as good as the hand-made Chai or Coffee and our vending eco-system allows us to reach the end-consumer’s cup, on a daily basis,” Mr Shah added.
About Cherise India Private Limited

Cherise India Private Ltd is a revolutionary tea venture set up by Mr. Parimal Shah and was launched in January 2020. They are the manufacturers of the entire tea ecosystem right from beverages, formulations to Smart Vending IoT & Android vending kiosks. The three pillars of their organization are -- Quality, Technology & Systems. Cherise’s core USP is the fact that they are farmers themselves as they are the third generation tea sommelier and a coffee sensory analyst with over 14 years of experience in the tea, coffee & herbs business. Being the formulator himself, Mr. Shah himself curates and audits the various products of Cherise along with his team.

In-depth technical knowledge and science of ingredients is their main forte. Secondly, they have created our own state-of-the-art IoT dashboard and have filed multiple patents for their products, and the technology at which their smart vending machines operate is miles ahead of anything else that we currently have in the Indian market. This remarkable feat helps them to take a leadership position in their field. During FY 20-21, Cherise has already sold over 30 lac cups of teas, coffees, milk, and soups in the cities of Pune, Mumbai & Goa. Since the start of this new FY 21-22, they have entered new horizons of Hyderabad, Nagpur, and Ahmedabad. They intend to be in the top 5 in India by 2022 October quarter in terms of sales of their instant beverages and smart vending machine deployments.

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