(MENAFN- Baystreet.ca) Video game sales are still hitting record highs. With mobile gaming sales expected to hit $120 billion, according to App Annie, it comes as no surprise, Electronic Arts is acquiring Glu Mobile Inc. (NASDAQ:GLUU) for $2.1 billion.
"The acquisition will immediately add significant scale to Electronic Arts' mobile games business. The combination of Electronic Arts and Glu creates a leading mobile product portfolio that includes more than 15 top live services across fast-growing genres with a combined $1.32 billion in bookings over the last twelve months."
"Bringing together the best-in-class mobile development teams at Glu and Electronic Arts' mobile business, with a collective portfolio of powerful IP in sports, lifestyle, RPG, casual and other genres, and leveraging Electronic Arts' marketing and distribution strength to generate global reach, the combined organization will build on EA's network of 430 million players, including more than 100 million monthly active players in mobile, and expand to new audiences and demographics all over the world," they added.
It's also a positive catalyst for companies, such as Activision Blizzard (NASDAQ:ATVI), Bilibili Inc. (NASDAQ:BILI), and Skillz Inc. (NYSE:SKLZ).
It's Also Great News for Enthusiast Gaming Holdings Inc. (TSX:EGLX)(OTCQB:ENGMF)
In fact, the company just announced that it has signed exclusive monetization agreements with nine new, leading video game fan communities.
Already the largest mobile destination for Gaming Information by unique visitors and a "Top 100" Internet Property in the United States as measured by Comscore, Enthusiast welcomes Twinfinite, SBMM Warzone, Pokémon GO Hub, LEVVVEL, Game Atlas, The VG Resource Group of communities, including Spriters Resource, Co-optimus, Ygoprodeck, and Invenglobal to its media platform dedicated to video game fan communities.
Initially, Enthusiast will monetize the combined, incremental 250 million monthly views of content through advertising, while also building out additional revenue opportunities such as subscriptions, merchandise and licensing.
Highlighting some of its new communities, Twinfinite, founded in 2011, covers the latest news and events from across the video game industry. The community was built on quality video game coverage, while recognizing the importance of diversity in games media. To date, the community has generated nearly 1 Billion views of content. SBMM Warzone is a skill-based match making site that lets players of Call of Duty: Warzone track payer statistics. Since the game's release in March 2020, Call of Duty: Warzone has been downloaded by over 85 million people. Pokémon GO Hub has been a leading online community for Pokémon GO fans since the games' launch in 2016. The site is dedicated to publishing guides, analysis, and news articles and has generated over 400 million views of content.
Video game fan communities are what power Enthusiast Gaming, and we are excited to welcome some of the most dedicated gaming communities onto our platform, commented Adrian Montgomery, Chief Executive Officer. We continue to focus on providing video game and esports fans with more ways to consume great content and connect socially over their mutual passion for gaming."
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