Doha Jewellery and Watches Exhibition, a rare treat for aficionados, woos powerful visitors

The 14th Doha Jewellery and Watches Exhibition (DJWE), which opened yesterday at Doha Exhibition and Convention Center (DECC), is expected to attract more visitors and boost sales due to an aggressive marketing campaign undertaken by organisers.
'We have done great promotional and marketing activities to attract GCC and international guests. We have also forged partnership with Qatar Airways which has done a great job to number of visitors to the event, Ahmed Al Obaidly, Director of Exhibitions at Qatar Tourism Authority (QTA) told reporters at the launch event.
One of the longest running exhibitions and most anticipated event in Qatar, DJWE has seen huge turnout during its past editions.
'Through the marketing and social media campaign that we did in Dubai, Saudi Arabia, Kuwait and other countries in the region, and with our partnership with Qatar Airways which has offered double Qmiles and 40 percent discount, we are hoping to attract thousands of visitors and increase sales, explained Al Obaidly.
Aside from an impressive lineup of over 400 international brands and 43 local and international exhibitors, this year's edition promises a lot more with a number of new features in store for visitors, he added.
'An important highlight of the exhibition that visitors should see is the Young Qatari Designers exhibition which provides platform for merging designers to showcase their brands. We also have a section where very unique pieces, some of which are more than 120 years old, are being displayed. We have both modern and old exceptional pieces here on show here, explained Al Obaidly.
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The young local designers include Fajr Al Attiya (Trifoglio); Ghada Al Bouanain (Ghada Al Bouanian); Nada Al Sulaiti (Hairaat); Noor Al Fardan (Noudar); Nouf Al Meer (Nouf Jewellery); and Sarah Al Hammadi (Sarah's Co).
Visitors can also enjoy unique, interactive workshops from Objectif Horlogerie, which present the art of master craftsmanship to watch aficionados. Attendees also have a rare opportunity to enjoy the glamour of the past through historical black-and-white photography.
The Harcourt Studio, which has told the story of Hollywood's biggest stars since the 1940s, enables visitors to have their portraits taken and create an elegant exhibition memento in the privacy of their studio, recreated outside Paris for the first time at DJWE.
Deputy Prime Minister and Minister of State for Cabinet Affairs H E Ahmad bin Abdullah bin Zaid Al Mahmoud officially launched the show in the presence of H E Sheikh Ahmed bin Jassim bin Mohamed Al Thani, Minister of Economy and Commerce with other officials and ambassadors in attendance.
Organised by QTA together with Auditoire, the exhibition runs until Saturday. Entry to the exhibition is free and reserved to visitors above 12 years old. Registration can be done at the venue or online at www.djwe.qa. Qatar Airways and Shangri-La Doha are offering travellers discounted rates.

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