(MENAFN- Bangladesh Monitor) Dhaka : Southeast Bank Limited, a modern and fast growing banking institution, launched Priority Banking Product brand-named "ESTEEM" for high net-worth customers at a ceremony held at a hotel in the city on March 4. A co-branded "MasterCard World Credit Card" was also launched in the function.
Alamgir Kabir FCA, Chair-man of the bank in his speech at the function traced the history of establishment of the bank in 1995 and its continuous growth over the years. He specified that the new product "ESTEEM" was a new gem to the already rich product family of the bank. He urged the bank management to ensure seamless service to the "ESTEEM" customers in the quickest time possible.
Former Chairman Yussuf Abdullah Harun, MP and former Chairman and Director Azim Uddin Ahmed also spoke at the function outlining the service-quality of the bank and its efforts for continuous improvement.
Shahid Hossain, Managing Director of the bank delivered the address of welcome in the function.
The features of the new product are that "ESTEEM" clients of will be given the offered services at their doorsteps. The privileges they will enjoy include complimentary benefits and personal support services. A dedicated Relationship Officer will be assigned to take care of their related needs.
They will also be entitled to enjoy free locker service, cheque book, comprehensive health services, life insurance facility, MasterCard World Credit Card, vehicle tracking Systems, overseas insurance and many more. The new product aro-used wide enthusiasm among the invitees in the programme.
Bank's Dire-ctors, leading dignitaries, well-placed people, business personalities, eminent industrialists, elite of the city, valued clients, teachers, educationists and bank's senior officials were present in the function.
The colourful programme ended with a vote of thanks by Mohammed Gofran, Additional Managing Director, a musical soiree and a dinner.
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