Marketing Leaders Across UAE Unite In Dubai As Industry Shifts Toward Insight-Driven Growth

(MENAFN- Mid-East Info) Dubai, United Arab Emirates – As marketing enters a more demanding era, industry leaders
across sectors are redefining how brands drive measurable business impact through data,
insight, and experience-led engagement. This shift will take center stage at the upcoming 4th
Edition of The Great Marketing & Business Minds UAE 2026, to be held on 29 January at
Pullman Dubai Downtown, bringing together senior marketing decision-makers to exchange
strategies shaping the future of marketing in the region.

Gartner forecasts mounting pressure on marketing leaders to deliver provable revenue
contribution in 2026, while McKinsey highlights first-party data and modern measurement as
foundations for trusted personalization at scale. Forrester adds that poorly implemented AI-
driven self-service risks eroding brand trust if relevance and empathy are lost.

Marketing leadership is shifting away from chasing every new channel toward disciplined focus.
The result is organizations investing in consumer insight capabilities, advanced analytics, and
personalization platforms. Competitive advantage increasingly depends on aligning data
intelligence with experience design, organizational culture, and long-term customer
relationships.

Sharad V K, Independent Marketing Consultant & Fractional CMO, emphasizes that“We are entering an era where marketing is held to a higher standard of accountability. To drive genuine
business growth, brands must master the intersection of data and human experience. By
coming together to share our collective successes and challenges, we can elevate the entire
sector-highlighting the winning brands that prove how strategic brilliance and measurable
results go hand-in-hand” said Sharad.

As marketing continues to mature into a performance-driven business function, peer exchange
is becoming increasingly valuable.

Paurush Sonkar, Founder of Digital Stallions Forum and organizer of The Great Marketing
Business Minds UAE, sees this demand reflected in growing collaboration among senior
marketing leaders.“Across sectors, leaders are facing similar questions about marketing
effectivity, data, focus on Gen-Z, measurement, and trust. Bringing those voices together accelerates learning and helps set the benchmark for what effective modern marketing looks
like.”

The 4th Edition of The Great Marketing & Business Minds UAE 2026 will convene the region's
senior marketing leaders, brand decision-makers, agencies, and solution providers in Dubai to
exchange strategies, debate emerging approaches, and set new performance benchmarks for
marketing in the year ahead.

For more information about the forum and registration, please visit:

To participate write to Paurush at...

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